Websites using ClickDimensions

Okay, let s break down ClickDimensions, focusing on its overview, revenue, alternatives, pricing, and customer care.

ClickDimensions Overview

ClickDimensions is a marketing automation platform built specifically for Microsoft Dynamics 365. It s designed to help businesses streamline their marketing efforts, generate leads, and nurture prospects within the familiar Dynamics 365 environment. It s not a standalone platform; it s an add-on, tightly integrated with the Microsoft ecosystem.

Key Features of ClickDimensions:

• Email Marketing: Create, send, and track email campaigns. Includes features like A/B testing, personalization, and automated drip campaigns.
• Web Tracking: Monitor website visitor behavior, track page views, form submissions, and downloads to gain insights into lead engagement.
• Form Builders: Create web forms to capture lead information and integrate it directly into Dynamics 365.
• Landing Pages: Build landing pages to support marketing campaigns and capture leads.
• Social Marketing: Schedule and monitor social media posts.
• Campaign Automation: Build complex workflows based on user behavior and engagement to automate marketing activities.
• Lead Scoring: Automatically score leads based on predefined criteria to identify the most promising prospects.
• SMS Marketing: Send targeted text messages to engage with leads and customers.
• Reporting and Analytics: Track key marketing metrics and analyze campaign performance.
• Integration with Dynamics 365: Seamless integration with Dynamics 365 data and workflows.

Target Audience:

ClickDimensions primarily targets businesses that are already using Microsoft Dynamics 365 for their CRM needs and want a fully integrated marketing automation solution. This includes small, medium, and large businesses across various industries.

Revenue:

ClickDimensions is a privately held company, so its exact revenue figures are not publicly available. However, based on industry analysis and market size for Dynamics 365 add-ons, it s considered a major player in this niche. Estimates put their revenue in the tens of millions of dollars per year but are not concrete.

ClickDimensions Alternatives

While ClickDimensions is powerful for Dynamics 365 users, there are other alternatives to consider, especially if you re not using Dynamics or are looking for different features. Here are some top options:

• Adobe Marketo Engage: A more enterprise-focused marketing automation solution with advanced capabilities, often chosen by larger organizations. Strong integration capabilities as well.
  • Pros: Highly scalable, advanced features, strong marketing analytics.
  • Cons: Complex setup, more expensive, can be overkill for smaller businesses.
• HubSpot Marketing Hub: A comprehensive platform with a user-friendly interface. Ideal for companies of all sizes, with a strong focus on inbound marketing.
  • Pros: Easy to use, wide range of features, excellent support, free CRM included.
  • Cons: May not be as deeply integrated with Dynamics 365, pricing increases quickly as you scale.
• Pardot (Salesforce Marketing Cloud Account Engagement): Primarily used by organizations using Salesforce as their CRM. Known for its B2B marketing capabilities.
  • Pros: Strong lead management features, robust integration with Salesforce, great for B2B sales.
  • Cons: Pricey, some users find the interface less intuitive, not ideal for non-Salesforce users.
• Act-On: A strong contender in the marketing automation field. Offers similar core features to other platforms and is often considered a middle-ground option.
  • Pros: Good balance of features and price, good customer service, relatively easy to use.
  • Cons: Not as feature-rich as Marketo, may not scale as well for very large organizations.
• ActiveCampaign: A solid option for small to medium-sized businesses with a focus on email marketing and automation.
  • Pros: Affordable pricing, good email deliverability, strong automation features.
  • Cons: Not as robust for web tracking or complex analytics, may require some technical knowledge.
• Salesfusion (now Sugar Market): A marketing automation platform tailored to integration with CRM systems like SugarCRM.
  • Pros: Excellent integration for SugarCRM users.
  • Cons: May not be as strong as general marketing solutions outside of CRM integration.
• Microsoft Dynamics 365 Marketing: Microsoft s own marketing automation suite, also within the Dynamics 365 umbrella. If the Dynamics 365 marketing is already in use, it may be preferable to using another third-party application for Dynamics 365.
  • Pros: Tight integration with Dynamics, potentially more cost-effective, full Microsoft suite support.
  • Cons: Can be more complex than third-party options and may require a larger Microsoft team.

Pricing:

ClickDimensions uses a subscription-based model, and pricing is typically based on the number of contacts in your database and the selected features. They do not provide exact pricing on their website; you generally need to contact them directly for a quote.

Key Points about ClickDimensions Pricing:

• Tiered Pricing: They offer various packages with different feature sets and contact limits.
• Contact Volume: Pricing increases as the number of contacts in your CRM database grows.
• Bundled Packages: They have bundled packages with add-on services like implementation and support.
• Additional Costs: Other costs may include training, add-ons, implementation fees, and integrations with other systems.

Generally, ClickDimensions is considered to be a mid-range to high-cost solution. It s more expensive than simpler tools like ActiveCampaign but can be more affordable than enterprise options like Marketo. Expect costs to be in the hundreds to thousands of dollars per month, depending on needs.

Customer Care Details:

ClickDimensions offers customer care through several channels:

• Online Support Portal: Provides access to documentation, FAQs, and troubleshooting resources.
• Support Tickets: Submit technical support requests through the portal.
• Dedicated Support: Higher-tier plans often include dedicated support representatives, which can be very helpful for larger or complex needs.
• Training: They offer training resources and programs to help users learn the platform.
• Partners: ClickDimensions has a network of partners who can provide implementation, training, and ongoing support services.

Customer Care Strengths:

• Responsive: Generally known for being responsive with support requests.
• Expertise: Support team is typically knowledgeable about the Dynamics 365 ecosystem and the ClickDimensions platform.
• Multiple Channels: Offers multiple support channels to meet different user needs.

Potential Customer Care Drawbacks:

• Cost: Premium support options can be expensive.
• Complexity: The complexity of the platform may sometimes lead to longer resolution times for complex issues.

In Summary

ClickDimensions is a solid marketing automation option for businesses heavily invested in Microsoft Dynamics 365. Its tight integration and comprehensive feature set make it a powerful choice for those within the Microsoft ecosystem. However, it is not the only choice, and other solutions might be better depending on specific needs, budget, and CRM preference. Consider its pricing, feature set, and customer support when making a decision, and compare it with the alternatives listed above.