Websites using CleverTap

Okay, let s break down CleverTap with an overview, revenue, alternatives, pricing, and customer care details.

CleverTap: Overview

CleverTap is a customer engagement and user retention platform designed to help businesses build and maintain long-term relationships with their customers. It focuses on providing tools for:

• Mobile Marketing Automation: Primarily targeted at mobile app developers and businesses, but also applicable to web platforms.
• Multichannel Messaging: Enables businesses to send personalized messages through various channels, including push notifications, in-app messages, email, SMS, and web notifications.
• User Segmentation: Allows for creating sophisticated user segments based on behavior, demographics, and other attributes.
• Data-Driven Insights & Analytics: Provides in-depth analytics to understand user behavior, campaign performance, and identify areas for improvement.
• Personalization: Facilitates personalized experiences for users, increasing engagement and conversion rates.
• A/B Testing: Offers tools to test different approaches and optimize campaigns for the best results.
• Journey Building: Enables creating automated customer journeys to onboard, activate, and retain users.

Key Features & Benefits:

• Unified Platform: Integrates various engagement channels into one platform.
• Behavioral Targeting: Targets users based on their in-app actions and engagement.
• AI-Powered Recommendations: Provides recommendations for personalized content and messaging.
• Robust Analytics: Offers powerful analytics for measuring campaign effectiveness and user behavior.
• Scalability: Can handle large volumes of data and user interactions.
• Ease of Use: Designed to be relatively user-friendly for marketers.

Revenue (Publicly Unavailable, Estimated):

CleverTap is a privately held company, so their exact revenue figures are not publicly available. However, estimates from various sources, including industry reports, place their annual revenue in the range of $50 million to $100 million USD. It s important to note that this is just an estimate, and the actual revenue could be different.

Alternatives to CleverTap:

Several strong alternatives offer similar functionality. Here are some notable ones, categorized for clarity:

1. All-in-One Marketing Platforms:

*   **Braze:** A prominent competitor with a similar focus on mobile engagement. Known for its robust features and enterprise-level capabilities. Generally considered slightly more expensive than CleverTap.
*   **Iterable:** Focuses on cross-channel messaging, personalization, and AI-powered optimization. Strong on email marketing.
*   **Airship:** A robust platform focusing on mobile engagement, with strong push notification capabilities.
*   **Customer.io:** A more developer-focused platform with flexibility and powerful automation capabilities.
*   **MoEngage:** Similar to CleverTap in its offering, focusing on mobile engagement. Often considered a direct competitor.

2. Email Marketing Focused Platforms (with some mobile features):

*   **Mailchimp:** A popular email marketing platform, but it also offers some mobile app integration and push notification features.
*   **HubSpot Marketing Hub:** Provides a comprehensive suite of marketing tools, including email, social media, and more. It includes some features for mobile app engagement.
*   **Salesforce Marketing Cloud:** An enterprise-level platform that covers a broad range of marketing needs, including mobile.

3. Specialized Mobile Marketing Platforms:

*   **Leanplum (now part of CleverTap):** Before the acquisition, Leanplum was a direct competitor focused on mobile app engagement. Its capabilities are now integrated into CleverTap.
*   **Firebase (by Google):** A popular option for app developers, offering mobile analytics, push notifications, and A/B testing.

Choosing an Alternative:

The best alternative depends on specific needs, budget, and technical expertise. Consider:

• Business Size: Enterprise companies may prefer Braze or Salesforce, while smaller businesses might lean towards Mailchimp or MoEngage.
• Key Channels: Prioritize platforms that excel in the channels you use most (e.g., mobile app vs. email).
• Complexity Requirements: Some platforms, like Customer.io, are more developer-friendly.
• Budget: Pricing varies significantly between these platforms.

Pricing:

CleverTap s pricing is customized based on the number of Monthly Tracked Users (MTUs) and the feature set. They do not provide publicly available pricing tiers. Here is what you should be aware of:

• MTUs: Pricing is primarily determined by how many unique users you want to engage with each month.
• Features: Different pricing plans unlock different feature sets and the number of available integrations.
• Volume Discounts: They may offer volume discounts for larger businesses with higher MTU counts.
• Custom Quotes: You generally need to contact CleverTap s sales team for a specific pricing quote.

Generally, CleverTap s pricing can be considered competitive within the mid-range of the market. It is often positioned as a slightly less expensive alternative to Braze but more expensive than simpler email marketing platforms.

Customer Care Details:

CleverTap offers several channels for customer support:

• Dedicated Account Managers: Larger clients are typically assigned dedicated account managers who act as a primary point of contact.
• Email Support: They offer email-based customer support.
• In-App Support: You can often access support through the CleverTap platform itself.
• Knowledge Base & Documentation: They have a comprehensive knowledge base and documentation portal, providing articles, tutorials, and FAQs.
• Developer Support: Technical teams can usually get support for implementation and integration issues.
• Training & Onboarding: They often provide training and onboarding programs to help new clients get started with the platform.
• Community Forums: CleverTap also hosts community forums where users can share tips, ask questions, and connect with other users.

Things to Keep in Mind:

• Response Times: Response times for support can vary depending on the complexity of the issue and your plan.
• Customer Success: CleverTap emphasizes customer success with proactive engagement and guidance.

Summary Table

| Feature | Description | |-------------------|-------------------------------------------------------------------------------------------------| | Overview | Customer engagement & retention platform for mobile-first businesses. | | Key Features | Mobile marketing automation, multichannel messaging, user segmentation, analytics, personalization. | | Estimated Revenue| $50 Million to $100 Million USD (Estimate, private company) | | Alternatives | Braze, Iterable, Airship, Customer.io, MoEngage, Mailchimp, HubSpot, Salesforce, Firebase | | Pricing | Based on MTUs and feature set, custom quote required. | | Customer Care| Email, In-app, Knowledge Base, Account Managers, Training and Community. |

Conclusion:

CleverTap is a robust customer engagement platform that provides a comprehensive suite of tools for mobile marketers. While exact pricing requires a custom quote, it s positioned as a mid-range option with strong capabilities. Consider its strengths alongside its alternatives based on your specific business needs and budget.

This overview provides a good starting point. It is always recommended to contact CleverTap and potentially alternatives directly to get custom demos and quotes to make the best decision for your specific use case.