Websites using Clarivoy

Okay, let s break down Clarivoy, covering its overview, revenue, alternatives, pricing, and customer care details.

Clarivoy Overview

Clarivoy is a marketing analytics platform that focuses primarily on auto dealerships. It helps dealerships understand the impact of their marketing spend on actual sales. The core offering revolves around multi-touch attribution, which means tracking a customer s journey across various marketing channels to see which touchpoints influenced the final purchase.

Here s a more detailed breakdown of its key features and benefits:

• Multi-Touch Attribution: Clarivoy tracks customer interactions across various channels (e.g., Google Ads, Facebook, TV, radio, direct mail, etc.) to identify which channels and campaigns are driving sales.
• Offline Conversion Tracking: This is a crucial feature for auto dealerships. Clarivoy helps bridge the gap between online marketing efforts and offline sales by integrating with CRM systems and call tracking data.
• Data Visualization and Reporting: The platform provides dashboards and reports that visualize marketing performance, allowing dealerships to easily understand the effectiveness of their campaigns.
• Performance-Based Optimization: By identifying the most effective marketing channels, dealerships can optimize their budgets and allocate resources to areas with the highest return on investment.
• Integration: Integrates with popular dealership CRM systems, advertising platforms, and other relevant tools.
• Focus on Automotive: Specifically built for the complexities of the automotive industry, with a deep understanding of the customer journey and the unique challenges dealerships face.

In short, Clarivoy helps auto dealerships answer the question: What marketing efforts are actually driving car sales?

Revenue

Unfortunately, Clarivoy is a privately held company, and they do not publicly disclose their revenue figures. It s difficult to get an accurate estimate without access to their internal financials. However, based on their established presence in the automotive marketing space and the number of dealerships they serve, it s reasonable to assume they generate a substantial amount of revenue.

Alternatives to Clarivoy

While Clarivoy is a strong player in the automotive marketing analytics space, there are several alternatives to consider. These can be broadly categorized into:

1. Other Auto-Specific Marketing Analytics Platforms:

   • CallRail: While not strictly auto-specific, CallRail offers robust call tracking, analytics, and attribution features that can be applied to automotive marketing.
   • VinSolutions (CDK Global): VinSolutions is a CRM and marketing platform specifically designed for automotive, with strong integration capabilities.
   • Dealer Inspire: Offers a suite of digital marketing services, including analytics and attribution solutions tailored for dealerships.
   • AutoLeadStar: Specializes in digital marketing and lead management for auto dealerships, with a focus on AI-powered solutions.

2. General Marketing Attribution Platforms:

   • Google Analytics 4 (GA4): While more general-purpose, GA4 can be used for attribution, particularly when integrated with other tools, and is free (though can be complex to fully utilize).
   • Adobe Analytics: A more powerful, enterprise-level analytics platform that can handle complex attribution modeling.
   • Rockerbox: Specializes in advanced multi-touch attribution and data-driven decision-making for various industries, including automotive.
   • AppsFlyer: While primarily known for mobile app attribution, they also provide broader marketing attribution solutions.

3. Hubspot: Offers marketing analytics and attribution tracking within its broader CRM and marketing automation platform.

4. Custom-Built Solutions:

   • Large dealerships or auto groups may choose to develop their own in-house attribution systems for more tailored needs. However, this requires significant investment in development and expertise.

When choosing an alternative, consider:

• Specific Needs: What are the specific challenges and requirements of the dealership?
• Integration Capabilities: Does the platform integrate with the CRM and other tools currently being used?
• Budget: What is the budget for marketing analytics? Some solutions are significantly more expensive than others.
• Ease of Use: How easy is the platform to learn and use?

Pricing

Clarivoy s pricing is not publicly available and is typically tailored to the specific needs of each client. They often use a subscription-based model. Pricing will likely depend on:

• Number of Locations/Dealerships: Multi-location dealerships will likely have higher costs.
• Volume of Data: Pricing may be tiered based on the amount of marketing data processed.
• Specific Features and Services: Additional features or customization options may incur additional costs.
• Contract Terms: The length and terms of the contract can also influence pricing.

To get an accurate quote from Clarivoy, dealerships need to contact their sales team directly.

It s also worth noting that some alternative platforms (like Google Analytics) have free tiers, while others (like Adobe Analytics) are enterprise-level solutions with premium pricing.

Customer Care Details

• Dedicated Support: Clarivoy is known for providing a high level of dedicated customer support.
• Onboarding and Training: They usually provide onboarding and training to help clients get the most out of the platform.
• Account Managers: Clients often work with dedicated account managers to guide them through the process, address questions, and provide ongoing support.
• Knowledge Base and Resources: Clarivoy has a knowledge base that users can access for assistance, though specific access will likely be granted based on a subscription.
• Contact Information: Dealerships interested in learning more or requiring support can contact Clarivoy via their website contact forms or telephone.

Key Takeaways

• Clarivoy specializes in multi-touch attribution for automotive dealerships.
• Revenue figures are not publicly available, as it s a privately held company.
• Several alternatives exist, ranging from auto-specific solutions to general marketing analytics platforms.
• Pricing is customized based on individual needs and is not publicly listed.
• Clarivoy is known for providing dedicated customer support to clients.

If you re a dealership considering Clarivoy or an alternative, I recommend reaching out to them directly to get a tailored quote and learn more about their offerings. It s also a good idea to request demos of several different platforms to compare features and pricing before making a decision.