Websites using Claritas

Okay, let s break down Claritas, covering its overview, revenue, alternatives, pricing, and customer care details.

Claritas Overview

Claritas is a data analytics and marketing solutions company focused on providing insights to businesses to better understand their customers and target their marketing efforts. They primarily operate in the realm of consumer intelligence. Their core offerings revolve around:

• Consumer Segmentation: They create granular consumer segments based on various demographic, psychographic, behavioral, and geographic data. This helps businesses identify and target specific customer groups more effectively.
• Location Analytics: Claritas provides location-based intelligence, enabling businesses to analyze trade areas, identify high-potential locations, and understand customer movement patterns. This is especially relevant for retail, real estate, and other location-dependent businesses.
• Marketing Data and Solutions: They offer data enhancement, audience targeting, and marketing activation tools. This includes helping businesses reach their target audiences through various channels (digital, direct mail, etc.).
• Data Integration and Enrichment: Claritas helps businesses integrate their first-party data with their robust third-party data to create a comprehensive view of their customers.
• Data Visualization and Reporting: They offer tools to visualize and analyze data, helping businesses make informed decisions.

Key areas where Claritas excels:

• Granular Segmentation: Their ability to segment consumers into very specific and detailed groups.
• Location Intelligence: Strong offerings around location data and analysis.
• Integration with Marketing Channels: Ability to integrate data into various marketing platforms for activation.

Target Audience:

Claritas primarily works with:

• Retail companies
• Financial institutions
• Insurance companies
• Healthcare providers
• Automotive companies
• Media and advertising agencies
• Government agencies
• Non-profit organizations

Revenue

Claritas is a privately held company, and therefore, doesn t publicly disclose its revenue. However, it s widely recognized as a significant player in the data analytics and marketing solutions industry, indicating substantial revenue. Industry analysts often include them in market reports with other major data providers. They have been acquired by other large companies in their history.

Alternatives to Claritas

Several companies offer similar data analytics and marketing solutions. Here are some of the primary alternatives:

• Experian: A global leader in data and credit reporting. They offer consumer data, audience targeting solutions, and location intelligence tools that overlap with Claritas s offerings.
• Equifax: Another major credit reporting agency that also provides marketing data and analytics solutions. They have a vast database of consumer information.
• TransUnion: The third of the big three credit bureaus, with similar offerings in consumer data and analytics.
• Nielsen: Well-known for audience measurement, but also provides consumer data, analytics, and marketing solutions.
• IRI (Information Resources, Inc.): Specializes in data analytics for the consumer packaged goods (CPG), retail, and healthcare industries.
• Acxiom: A marketing technology company with a focus on data and identity resolution. They offer audience building, segmentation, and activation services.
• LiveRamp: Primarily a data connectivity platform, but also provides data enrichment and audience solutions.
• Oracle Data Cloud: Oracle s platform offers data management, audience targeting, and measurement solutions.
• Google Marketing Platform: Provides a range of marketing tools that include Google Analytics, Google Ads, and other data-driven solutions.

Choosing an Alternative: The best alternative depends on the specific needs of a business. Consider the following:

• Specific data needs: Do you require deep location data, or are you focusing on consumer demographics?
• Industry: Some providers are more specialized in specific sectors.
• Budget: Different providers have different pricing models.
• Integration requirements: Ensure the chosen platform integrates with your existing systems and marketing tools.

Pricing

Claritas s pricing is not publicly available. Here s what to generally expect about how they structure their pricing:

• Custom Quotes: Due to the varying needs of different clients, Claritas typically provides custom quotes based on the data sets required, the volume of data, and the scope of the project.
• Subscription-Based: Many data and analytics providers, including Claritas, operate on a subscription model, where clients pay recurring fees for access to data and tools.
• Tiered Pricing: They may offer tiered pricing plans that include varying levels of data, features, and support.
• Data Volume: Pricing is often heavily influenced by the volume of data required, and the size of your target audience.
• Specific Data Sets: Specialized data sets or custom data solutions can cost extra.

How to get pricing:

• Contact them directly: The most accurate approach is to reach out to Claritas sales team, explain your needs, and request a custom quote.
• Provide specifics: Be prepared to discuss your requirements, target audience, data needs, and any specific features you require.

Customer Care Details

While specific customer support details can vary, here s what you can generally expect from Claritas and similar data providers:

• Dedicated Account Managers: They typically assign account managers to guide clients, answer questions, and ensure the proper use of their products and services.
• Technical Support: They should offer technical assistance to help clients integrate their data and resolve any issues that arise.
• Training and Onboarding: They often provide training and onboarding to help new clients get up to speed with their platform and tools.
• Documentation and Resources: They usually have online resources, documentation, FAQs, and knowledge bases to assist clients with questions.
• Phone and Email Support: Standard communication options, as with most other providers.
• Online Chat Support: May offer the option for immediate support through chat.
• Service Level Agreements (SLAs): Depending on the size of the account, they may provide SLAs that guarantee specific response times and levels of service.

How to get support:

• Contact your Account Manager: If you are an existing customer, your account manager is your best initial point of contact.
• Visit their website: Go to their website and look for a Support, Contact Us, or Help section.
• Review available resources: Start with online knowledge bases, FAQs, and documentation to see if your question can be answered that way.

Summary

Claritas is a significant player in the consumer intelligence and data analytics landscape. They offer a wide array of solutions related to consumer segmentation, location intelligence, and marketing data activation. Pricing is variable, and it s best to contact them for a quote. They generally provide customer support through assigned account managers and technical assistance.

Remember to carefully consider your specific needs and budget when evaluating Claritas or its alternatives. Contacting the providers directly will always give you the most tailored information.