Websites using Capturehighered

Okay, let s break down Capture Higher Ed, covering its overview, revenue (where possible), alternatives, pricing (as much as can be found), and customer care.

Overview of Capture Higher Ed

• What it is: Capture Higher Ed is a marketing and technology company focused on helping colleges and universities improve their enrollment outcomes. They provide a suite of digital marketing services and a platform designed to attract, engage, and enroll students.

• Core Services/Platform: Their platform and services typically include:

  • Behavioral Intelligence Platform (BIP): This is their core technology that tracks and analyzes prospective student behavior online to identify their interests and likelihood to enroll.
  • Digital Marketing: Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing, all tailored for higher education recruitment.
  • Recruitment CRM Integration: Integration with popular CRM systems in Higher Ed like Slate and Banner.
  • Predictive Modeling: Using data to predict which students are most likely to enroll and tailoring marketing efforts accordingly.
  • Yield Management: Strategies to improve enrollment yield (the percentage of admitted students who actually enroll).

• Target Audience: Colleges and universities of all sizes, including public and private institutions.

Revenue (Information is Limited)

• Capture Higher Ed is a privately held company. As such, specific revenue figures are not publicly available. Industry analysts like HolonIQ and CB Insights may have their revenue estimates based on market data but they are often not precise.

• The company has experienced significant growth over the past decade and is considered a major player in the higher education digital marketing space.

Alternatives to Capture Higher Ed

Here are some of the key competitors and alternatives, broadly categorized:

• Other Higher Education-Specific Marketing and Technology Providers:

  • EAB (Education Advisory Board): Offers a broad range of services, including enrollment management, student success, and institutional strategy. They are a major competitor.
  • Ruffalo Noel Levitz (RNL): Another large player in enrollment management, offering consulting, marketing, and technology solutions.
  • CampusLogic: Focuses on financial aid optimization and student engagement.
  • Element451: A modern CRM and marketing automation platform designed specifically for higher education.
  • TargetX (Now part of Liaison International): CRM and enrollment solutions provider.

• General Digital Marketing Agencies (with Higher Ed Experience):

  • Many general digital marketing agencies have dedicated teams or experience working with colleges and universities. These can be a good option if you re looking for a more customized approach or want to work with a smaller agency. However, they may not have the deep understanding of the higher education landscape that the specialized providers possess.

• In-House Marketing Teams:

  • Some institutions choose to build and maintain their own internal digital marketing teams. This offers the most control but requires significant investment in personnel, technology, and training.

Pricing

• No Public Pricing: Capture Higher Ed does not publish its pricing on its website. Pricing is highly customized and depends on the specific services selected, the size of the institution, and the scope of the engagement.

• Factors Influencing Cost:

  • Services Needed: Are you just looking for the BIP platform, or a full suite of marketing services?
  • Enrollment Goals: How aggressive are your enrollment targets?
  • Institution Size: Larger institutions generally pay more.
  • Contract Length: Longer-term contracts may offer discounted rates.
  • Implementation and Training: Initial setup and ongoing training costs can vary.

• How to Get Pricing: The only way to get accurate pricing is to contact Capture Higher Ed directly and request a proposal based on your institution s specific needs. Be prepared to provide details about your current enrollment challenges, goals, and budget.

Customer Care/Support

• Account Management: Capture Higher Ed typically assigns a dedicated account manager to each client to provide ongoing support and guidance.

• Training and Onboarding: They offer training programs to help institutions effectively use their platform and services.

• Technical Support: Technical support is available to address any issues with the BIP platform or other technology.

• Resources: They provide resources such as case studies, webinars, and blog posts to help clients stay up-to-date on the latest trends in higher education marketing.

• Reputation:

  • Overall, their reputation is generally positive within the industry. They are known for their data-driven approach and their ability to deliver results.
  • As with any vendor, it s a good idea to check online reviews and talk to other institutions that have used their services to get a balanced perspective.

To get the most accurate and up-to-date information:

• Visit the Capture Higher Ed website: capturehighered.com
• Contact their sales team directly.
• Read case studies and testimonials from their clients.
• Compare their offerings to those of their competitors.
• Ask for references from other institutions similar to yours.

I hope this detailed overview is helpful!