Websites using Bronto

Bronto Overview (Now Part of Oracle Marketing)

Bronto was a leading provider of cloud-based marketing automation software, primarily focused on retailers. However, it s important to note that Oracle acquired Bronto in 2015 and has integrated its functionality into the Oracle Marketing Cloud. While the Bronto name is less prominent now, its legacy and key features continue within Oracle s broader marketing offerings.

Here s a breakdown, considering both its independent past and its current status within Oracle:

What Bronto (as it was) Offered:

• Email Marketing Automation: Its core strength was automating email campaigns, including triggered messages, lifecycle marketing, segmentation, and personalization.
• SMS Marketing: Bronto provided SMS marketing capabilities to reach customers on their mobile devices.
• Shopping Cart Abandonment: Recover lost sales with automated emails triggered when customers leave items in their shopping carts.
• Post-Purchase Automation: Engage customers after purchase with automated thank-you messages, order updates, and product recommendations.
• Segmentation: Target specific customer groups based on demographics, purchase history, behavior, and other data points.
• Reporting and Analytics: Track campaign performance with detailed reports on open rates, click-through rates, conversions, and revenue.
• Integration: Bronto integrated with various e-commerce platforms, CRM systems, and other marketing tools.

Key Benefits (as it was):

• Retail Focus: Tailored solutions and features specifically for the retail industry.
• Personalization: Advanced segmentation and personalization capabilities to deliver relevant messages to individual customers.
• Automation: Streamline marketing efforts with automated campaigns and workflows.
• Data-Driven: Insights and analytics to improve campaign performance and optimize marketing strategies.
• Integration: Seamless integration with e-commerce platforms and other marketing tools.

Revenue (Historical):

Since Bronto is now part of Oracle, separate revenue figures for Bronto are not publicly available. Oracle does not break down revenue at that level. Before the acquisition, estimates placed Bronto s annual revenue in the tens of millions of dollars.

Alternatives to Bronto (Considerations for Retailers):

Since Bronto s capabilities are now part of Oracle Marketing Cloud, the alternatives listed below can be considered alternatives to Oracle Marketing Cloud specifically for retail email marketing, not necessarily direct replacements for the original standalone Bronto product. These alternatives offer features similar to what Bronto provided in its prime.

• Klaviyo: Strong email marketing platform specifically tailored for e-commerce. Known for its robust segmentation, personalization, and Shopify integration.
• Omnisend: Another popular email marketing platform for e-commerce businesses, offering advanced automation features and multi-channel capabilities (email, SMS, push notifications).
• Mailchimp: A widely used email marketing platform with a broad range of features and integrations. Suitable for businesses of all sizes, but often cited as being less tailored to e-commerce compared to Klaviyo or Omnisend.
• HubSpot Marketing Hub: A comprehensive marketing automation platform that includes email marketing, CRM, and other tools. It s a broader solution than just email marketing, making it a good fit for companies looking for an all-in-one marketing platform.
• Salesforce Marketing Cloud: Another powerful marketing automation platform with a wide range of features and capabilities. Similar to Oracle Marketing Cloud, it s a robust solution suitable for enterprise-level businesses.
• ActiveCampaign: Offers advanced automation and segmentation features, suitable for various industries, including e-commerce.
• Dotdigital: A strong contender with features and integration options similar to Bronto, and is actively being supported and developed.

Pricing (Original Bronto - Historical):

Bronto s pricing was based on a subscription model and varied depending on the number of contacts in the database and the features included. It typically involved a base platform fee plus variable costs for additional features and usage.

Pricing (Oracle Marketing Cloud - Current):

Oracle Marketing Cloud pricing is complex and highly customized based on specific needs and the modules selected. It generally requires direct consultation with Oracle sales representatives for a custom quote. It s typically aimed at larger enterprises with significant marketing budgets. Expect a substantial investment.

Customer Care Details:

• Original Bronto: Before the acquisition, Bronto had a reputation for solid customer support, including phone, email, and online resources.

• Oracle Marketing Cloud: Oracle provides comprehensive customer support for Oracle Marketing Cloud, including:

  • Oracle Support Portal: Online access to knowledge base, documentation, and support tickets.
  • Phone Support: Access to phone support based on service level agreements.
  • Community Forums: Online forums for users to connect and share knowledge.
  • Professional Services: Oracle offers professional services to assist with implementation, training, and ongoing support.

Important Considerations:

• Oracle Integration: Bronto is now deeply integrated within the Oracle Marketing Cloud. If you re looking for the specific functionality that Bronto offered, you need to evaluate Oracle s offerings.
• Retail Focus: While Oracle Marketing Cloud has a broader scope, it retains much of the retail-specific functionality that made Bronto attractive.
• Enterprise Focus: Oracle Marketing Cloud is geared toward larger organizations with complex marketing needs.
• Cost: Oracle Marketing Cloud is typically more expensive than standalone email marketing platforms.
• Complexity: Oracle Marketing Cloud can be complex to implement and manage, often requiring dedicated IT resources or professional services.

In Conclusion:

While Bronto as a standalone entity is gone, its strengths in retail-focused email marketing automation live on within Oracle Marketing Cloud. If you re a retailer needing robust marketing automation capabilities and are considering Oracle, understand that you re effectively evaluating a successor to Bronto. If you are a small to medium-sized business, you may be better served by one of the alternatives listed above, as they will often be easier to use and more affordable.