Websites using Broadstreet

Okay, let s break down Broadstreet Ads, covering its overview, revenue model, alternatives, pricing, and customer care.

Overview of Broadstreet Ads

• What it is: Broadstreet Ads is an ad management and ad-serving platform designed specifically for publishers, especially those in the local news and community media space. It focuses on direct-sold advertising, meaning ads that the publisher sells directly to local businesses, rather than relying solely on programmatic advertising.

• Key Features:

  • Ad Serving: Delivers ads across various platforms (desktop, mobile, apps).
  • Direct-Sold Focus: Tools and features tailored to managing and optimizing direct ad sales.
  • Ad Design Tools: Some basic tools or integrations to help create ad creatives.
  • Reporting & Analytics: Provides insights into ad performance, helping publishers and advertisers understand what s working.
  • Order Management: Manages the process of creating and fulfilling ad orders.
  • House Ads: Support for running house ads.
  • Programmatic Support: May have some limited capabilities for integrating with programmatic ad networks as well.

• Target Audience: Local news websites, community publications, niche publishers, and other media outlets that rely on direct ad sales as a primary revenue stream.

Revenue Model

Broadstreet Ads helps publishers generate revenue through direct ad sales, but the platform itself generates revenue for Broadstreet by charging publishers for using its services.

• Subscription-Based: Broadstreet typically operates on a subscription model. Publishers pay a recurring fee (monthly or annually) to access the platform.

• Tiered Pricing: Pricing plans are often tiered, based on factors like:

  • Ad Impressions Served: The number of ad impressions delivered through the platform each month.
  • Number of Users/Team Members: The number of people on the publisher s team who need access to the platform.
  • Features Included: Higher-tier plans may unlock more advanced features or dedicated support.

Alternatives to Broadstreet Ads

The ad tech space is competitive. Here are some alternatives to Broadstreet Ads, depending on your specific needs:

• For Publishers Focused on Direct Sales:

  • AdButler: Similar to Broadstreet, with a strong focus on direct-sold advertising.
  • KeystoneAds: A tool for managing ad sales and ad operations.
  • OIO Publisher: A more basic solution for managing direct ad sales.

• For Publishers Seeking a Broader Solution (Including Programmatic):

  • Google Ad Manager (GAM): (formerly DFP): A very popular, robust platform, especially useful if you re already heavily invested in the Google ecosystem. Has a free version (GAM Small Business) and a paid version (GAM 360). GAM is typically a better fit for larger publishers or those heavily reliant on programmatic.
  • AdPlugg: A hosted ad server with programmatic capabilities.

• For Smaller Publishers (Simple Solutions):

  • WordPress Ad Management Plugins: (e.g., Advanced Ads, AdRotate) These can be a good starting point for very small publishers using WordPress, but they typically lack the advanced features and scalability of dedicated ad servers.

Pricing

Unfortunately, Broadstreet Ads does not publicly display its pricing on its website. You typically need to contact their sales team for a custom quote.

• Factors that will influence the price:
  • The anticipated volume of ad impressions you will serve each month.
  • The level of support you require.
  • The specific features you need.
  • Contract length (annual contracts may offer discounts).

Customer Care Details

• Support Channels: Broadstreet Ads typically provides customer support through the following channels:

  • Email Support: A standard support email address for general inquiries.
  • Phone Support: May be available, particularly for higher-tier plans.
  • Knowledge Base/Help Center: A collection of articles, tutorials, and FAQs to help users troubleshoot issues and learn how to use the platform.
  • Account Manager: Higher-tier plans may include a dedicated account manager for personalized support and guidance.

• What to Expect: Given their focus on smaller publishers, Broadstreet typically aims to provide responsive and personalized support.

In Summary

Broadstreet Ads is a specialized ad management platform built for publishers who prioritize direct ad sales. It offers a range of features to help streamline ad operations, reporting, and order management. While pricing is not publicly available, it s based on a subscription model with tiers depending on usage and features. Before choosing Broadstreet (or any ad platform), carefully evaluate your needs, compare features and pricing, and consider requesting a demo to see if it s the right fit for your business.