Websites using Brighttag

Okay, let s break down BrightTag (now Ensighten Manage) across those key areas. It s important to note the name change as this directly impacts current product offering.

BrightTag: Now Ensighten Manage (The Product Formerly Known as BrightTag)

BrightTag was a well-known tag management system (TMS). In 2012, it was acquired by Ensighten. The functionality of BrightTag was folded into the Ensighten platform, and the BrightTag name was eventually retired. What was BrightTag is now essentially the core of Ensighten Manage.

Overview of Ensighten Manage (What BrightTag Became)

• Core Function: Ensighten Manage is a tag management system (TMS). It helps organizations manage the various marketing, analytics, and advertising tags (snippets of code) on their websites and other digital properties. Think of it as a central control panel for these tags, making it easier to add, remove, update, and control them without directly modifying the website s code.

• Key Benefits:

  • Faster Site Speed: By managing tags efficiently, Ensighten Manage helps improve website loading times. Poorly managed tags can significantly slow down a site.
  • Improved Data Quality: Centralized tag management reduces errors and ensures data consistency across different platforms.
  • Increased Agility: Marketing and analytics teams can deploy and update tags without relying on IT departments, leading to faster campaign execution.
  • Enhanced Security and Compliance: Ensighten Manage provides features for controlling data collection and ensuring compliance with privacy regulations (like GDPR and CCPA).
  • Better Data Governance: Enforces policies around data collection and usage, improving data privacy and security.

• Target Audience: Large enterprises and organizations with complex digital marketing and analytics operations. Companies that use a wide range of marketing technologies and need centralized control over their data collection.

Revenue (Ensighten as a Whole)

• As a private company, Ensighten doesn t publicly disclose revenue figures. Estimates vary, but it s generally considered a significant player in the customer data platform (CDP) and tag management space. It is estimated that Ensighten s annual revenue is between $50M - $100M.

Alternatives to Ensighten Manage (and Therefore, to the original BrightTag)

The TMS market is competitive. Here are some leading alternatives to Ensighten Manage, grouped by general category:

• Enterprise-Grade TMS:

  • Adobe Experience Platform Launch (formerly Adobe Dynamic Tag Management): A robust solution, especially well-integrated with the Adobe Marketing Cloud.
  • Tealium iQ Tag Management: A strong competitor with a focus on data governance and customer data integration.
  • Google Tag Manager 360 (part of Google Marketing Platform): The enterprise version of Google Tag Manager, offering advanced features and support.

• Mid-Market and SMB TMS:

  • Google Tag Manager (Free Version): A very popular and widely used free option, suitable for many smaller businesses. More basic features compared to enterprise solutions.
  • Segment: A customer data platform (CDP) that includes tag management capabilities. Focuses on collecting and unifying customer data.
  • Piwik PRO Tag Manager: Privacy-focused tag manager with strong data governance features.

• Specialized/Niche TMS:

  • TagCommander (now part of Contentsquare): Focuses on privacy compliance and data governance.
  • Other smaller players that may specialize in specific industries or use cases.

When choosing an alternative, consider:

• Your budget: Free options vs. expensive enterprise platforms.
• Your technical expertise: Some TMS require more technical knowledge than others.
• Your data governance and privacy needs: Critical for compliance with regulations.
• Integration with your existing marketing stack: How well does it integrate with your other tools?
• The size and complexity of your website(s): Simple sites may not need a full-blown enterprise TMS.
• Support and training available: How much help will you need to implement and use the TMS?

Pricing for Ensighten Manage

• Ensighten s pricing is not publicly available. Like most enterprise-level software, it s custom-quoted based on the specific needs and scale of the organization. Factors that influence pricing include:

  • Website Traffic (Page Views/Monthly Active Users): The more traffic, the higher the price.
  • Number of Tags Managed: The more tags, the more complex the implementation.
  • Level of Support and Services: More advanced support and consulting services will increase the cost.
  • Specific Features and Modules: Ensighten may offer add-on modules for data governance, privacy compliance, or other specialized needs.

• Expect an enterprise TMS like Ensighten Manage to be a significant investment. It s generally targeted at organizations that see a clear ROI from improved website performance, data quality, and marketing agility.

• Contacting Ensighten directly for a quote is the only way to get accurate pricing.

Customer Care Details (Ensighten)

• Support Channels: Ensighten typically provides customer support through multiple channels:

  • Dedicated Account Managers: Larger enterprise clients usually have assigned account managers for personalized support.
  • Online Support Portal/Knowledge Base: Self-service resources, documentation, and FAQs.
  • Email Support: For submitting support requests.
  • Phone Support: May be available for critical issues or higher-tier support plans.
  • Community Forums/User Groups: Opportunities to connect with other Ensighten users and share knowledge.

• Service Level Agreements (SLAs): Enterprise clients typically have SLAs that define response times and uptime guarantees.

• Training and Onboarding: Ensighten provides training programs to help customers get up to speed on the platform.

• Customer reviews for Ensighten s support are mixed. Some customers praise the responsiveness and expertise of the support team, while others have reported challenges with resolving complex issues. This is fairly common for enterprise software.

In summary:

• BrightTag is now part of Ensighten Manage, a tag management system focused on enterprise-level customers.
• Alternatives abound, ranging from free tools like Google Tag Manager to other enterprise platforms like Adobe Experience Platform Launch and Tealium.
• Pricing is custom-quoted and depends on the specific needs of the organization.
• Customer support is available through various channels, but experiences can vary.

To get the most current information and a personalized assessment, I strongly recommend visiting the Ensighten website and contacting their sales team directly. Good luck!