Websites using Braze

Okay, let s break down Braze, covering its overview, revenue, alternatives, pricing, and customer care.

Braze Overview

Braze (formerly known as Appboy) is a customer engagement platform that helps businesses build better relationships with their customers through personalized, multi-channel messaging. It focuses on helping businesses retain users and increase their lifetime value.

Here s a breakdown of what Braze offers:

• Multi-Channel Messaging: Braze allows you to reach your customers across various channels, including:
  • Push Notifications: Mobile and web push notifications.
  • In-App Messages: Messages that appear within your mobile app or web application.
  • Email: Personalized and automated email campaigns.
  • SMS/MMS: Text messages for direct communication.
  • Webhooks: Integrating with other systems for customized workflows.
  • Content Cards: Displaying dynamic content within your app.
• Segmentation and Personalization:
  • Advanced Segmentation: Grouping users based on demographics, behavior, engagement history, and more.
  • Personalized Content: Dynamically adjusting messaging based on user segments and behavior.
  • Liquid Templating: Using code to insert user attributes and data into messages.
• Automation and Orchestration:
  • Campaign Automation: Creating automated workflows based on user triggers and behaviors.
  • Journey Mapping: Defining and visualizing the customer journey and optimizing messaging at each touchpoint.
  • A/B Testing: Experimenting with different messaging strategies to optimize for conversions.
• Analytics and Reporting:
  • Detailed Dashboards: Monitoring key metrics, such as user engagement, conversions, and churn.
  • Custom Reporting: Creating custom reports to analyze specific user behaviors.
  • Predictive Analytics: Leveraging machine learning to anticipate user behavior and personalize messaging.
• Integrations: Braze integrates with numerous platforms and services including analytics tools, attribution providers, and CRM systems, allowing for a more complete view of the customer.

Key Features:

• Canvas: A drag-and-drop interface for building multi-step, multi-channel user journeys.
• Segments: Allows users to group users based on shared attributes and/or behaviors.
• Insights: Provides dashboards and reports to understand the performance of your campaigns.
• Experimentation: Enables users to run A/B tests.
• SDKs & APIs: Offers SDKs for various platforms (iOS, Android, Web, etc.) and APIs for customized development and integrations.

Ideal for:

• Mobile-first businesses
• E-commerce companies
• Subscription services
• Gaming companies
• Any company focused on retaining and engaging their user base across channels

Revenue

Braze is a publicly traded company (Nasdaq: BRZE). As a public company, Braze regularly reports its revenue. Here s what you should consider:

• Annual Revenue: You ll need to check their most recent earnings reports for the most up-to-date annual revenue figures. You can find this information on investor relations websites (e.g., on the Braze Investor Relations website) and news sources specializing in financial data.
• Growth: Braze has generally experienced strong revenue growth over the past several years, as businesses increasingly adopt customer engagement platforms.
• Subscription-Based Revenue: The vast majority of Braze s revenue comes from subscription fees paid by their customers.

Alternatives to Braze

The customer engagement platform space is competitive. Here are some key alternatives to Braze:

• Iterable: Strong focus on personalization and data integration. Offers robust segmentation and journey orchestration tools.
• CleverTap: A strong contender, particularly in the mobile app space. Known for its analytics capabilities.
• Airship: One of the early players in mobile engagement. Great for businesses that value its push notification expertise.
• Salesforce Marketing Cloud: A broader marketing suite, encompassing email, social, and more. Good for companies already in the Salesforce ecosystem.
• HubSpot Marketing Hub: Suitable for smaller companies and those who want a more integrated marketing solution.
• Customer.io: Known for its straightforward automation tools, designed for sending highly targeted messages.
• MoEngage: Another strong player known for its personalization capabilities and focus on customer journeys.
• Leanplum: Prioritizes mobile growth marketing, A/B testing and experimentation.

Factors when choosing an alternative:

• Company Size: Some platforms are better suited for larger enterprises while others are geared towards smaller businesses.
• Specific Needs: Evaluate your specific needs, e.g., are you primarily focused on mobile app engagement or multi-channel?
• Complexity: Consider the ease-of-use and required technical knowledge.
• Pricing: Compare pricing plans and costs based on your usage.
• Integration Requirements: Check how well the platform integrates with your existing tech stack.

Pricing

Braze uses a customized, consumption-based pricing model, which means they don t publish a fixed price list. Here s what typically impacts the cost:

• Monthly Active Users (MAU): The number of unique users you engage with during a month.
• Channels: The number of channels you use (email, SMS, push, etc.).
• Features: The specific features and functionality you use.
• Support: Different levels of support can impact costs.
• Contract Length: Longer contract lengths might come with discounted rates.

How to Get Braze Pricing Information:

• Request a Demo: The best way is to contact Braze directly and request a demo and a custom pricing quote.
• Consult Sales: Talk with their sales team to understand how your specific needs will impact the pricing.
• Read Reviews: While specific pricing isn t usually shared, reading reviews on software comparison sites can provide insights into general cost expectations.

Key Points:

• No Free Plan: Braze generally doesn t offer a free plan for production use (though they might have free trial offers).
• Scalability: The pricing model allows it to scale as your business grows.
• Budget Considerations: Be prepared to discuss your budget with their sales team.

Customer Care Details

Braze offers various levels of customer support:

• Support Tiers: They offer various support tiers with different SLAs and access to features and dedicated support personnel.
• Knowledge Base: They maintain a comprehensive online knowledge base with articles, tutorials, and FAQs.
• Community Forum: They also have a community forum where users can interact, share experiences, and ask questions.
• Direct Support: Depending on your support tier, you can access email, chat, or phone support from the Braze team.
• Account Management: Dedicated account managers are generally provided for larger enterprise-level customers.
• Training and Onboarding: Braze provides documentation and training resources to help new customers get up to speed.
• Developer Resources: They offer detailed documentation and developer support through their SDKs and APIs.

To Access Braze Support:

• Braze Website: Visit the official Braze website and look for Support or Contact Us .
• In-Platform Support: In some cases, you might be able to access in-app support directly from the Braze platform.
• Consult your contract: Your contract should outline the specific support options available to you.

Conclusion

Braze is a robust customer engagement platform that can be valuable for businesses looking to personalize messaging and improve customer retention. Be sure to weigh its features against your specific needs and budget, and thoroughly compare it with alternative solutions. It s highly recommended to request a demo and discuss your specific requirements with Braze’s sales team to get the most accurate pricing and information.