Websites using Boomtrain

Okay, let s break down Boomtrain. It s important to note that Boomtrain was acquired by Zeta Global in 2018 and is now integrated into Zeta s platform. So, we won t be looking at Boomtrain as an independent entity but rather its functionality within Zeta.

Here s an overview of what Boomtrain was/is, its revenue (as part of Zeta), its alternatives, pricing information, and customer care details, as best as can be ascertained:

Boomtrain (Now Zeta Hub): Overview

• Originally: Boomtrain was a SaaS platform specializing in AI-powered personalization for content and marketing. It focused on helping businesses deliver personalized experiences to users across various channels, including email, websites, and mobile apps.
• Core Functionality: Before the acquisition, Boomtrain s key features included:
  • Personalized Content Recommendations: AI-driven algorithms to recommend the most relevant content to individual users.
  • Personalized Messaging: Tailoring marketing messages to different user segments based on their behavior and preferences.
  • Machine Learning: Utilizing machine learning to continuously improve personalization and engagement.
  • Cross-Channel Personalization: Consistent user experiences across multiple touchpoints.
• Zeta Integration: After the acquisition, Boomtrain s technology was integrated into Zeta s customer data platform (CDP), becoming a core component of Zeta s personalization engine. Now, the functionalities are part of Zeta Hub which provides AI-powered decisioning for customer engagement.
• Current Focus within Zeta: The functionality formerly under Boomtrain supports Zeta s broader marketing cloud offering, with an emphasis on customer data management, personalization, and multi-channel activation.

Revenue

• As a Standalone Company: Boomtrain s revenue was never publicly reported as a private entity.
• As Part of Zeta: Zeta Global is a publicly traded company (NYSE: ZETA). The revenue figures for the integrated Boomtrain functionality are not broken out separately, as it s now part of the overall Zeta platform and product offerings. You will find Zeta s consolidated revenue in their public financial reporting.
• Key Point: You can t assess Boomtrain s revenue independently after the acquisition.

Alternatives

If you are looking for solutions that offer the type of personalization and AI-driven marketing that Boomtrain provided, you ll be looking at similar technologies. Some notable alternatives (many of which are also now broader marketing platforms) include:

• Braze: A customer engagement platform focusing on multi-channel messaging and personalization.
• Iterable: Specializes in cross-channel marketing with a strong emphasis on segmentation and personalization.
• Adobe Experience Cloud: A comprehensive suite of marketing tools, including personalization and analytics capabilities.
• Salesforce Marketing Cloud: Another broad platform with personalization features and data management capabilities.
• Optimove: A customer-led marketing platform that combines segmentation, personalization and campaign management.
• Segment: A Customer Data Platform (CDP) that helps unify customer data, which is a critical component of personalization.

• Bloomreach: A platform that combines content management, personalization, and search capabilities.

• Choosing an Alternative: Selecting the best alternative depends on your specific needs, budget, the size of your customer base, and technical resources.

Pricing

• Boomtrain s Original Pricing: Boomtrain s pricing was not transparent publicly, and was likely customized based on usage and features. It was likely a tiered subscription model with different pricing based on usage of the platform and its modules.
• Zeta s Pricing: Zeta Global s pricing is generally not publicly available. It s highly customized based on contract, your specific needs, usage volume, and the services you engage. You would need to contact them directly for a quote.
• General Trend: Enterprise-level personalization platforms usually have a subscription model, sometimes based on the number of users, the data volume, or the scope of the features used. These prices can range significantly depending on the complexity of your requirements.

Customer Care Details

• Boomtrain s Customer Care: Specifics of Boomtrain s standalone customer care are no longer applicable, as the support has been integrated into Zeta.
• Zeta s Customer Support: Zeta Global offers various support channels, including:
  • Dedicated Account Managers: For enterprise clients.
  • Technical Support Teams: To assist with technical issues.
  • Knowledge Base and Documentation: Self-help resources are available.
  • Training and Onboarding: For new clients and new platform users.
• Support Quality: The quality of support can vary, but generally enterprise platforms have a mix of support levels based on the customer s contract and importance.

Key Takeaways

• Boomtrain, as a separate entity, no longer exists. It has been absorbed into Zeta Global.
• Boomtrain s former technology is now part of Zeta Hub, powering Zeta s personalization and decisioning capabilities.
• You can t assess Boomtrain s financial data independently since the acquisition.
• Zeta s pricing and support are customized, requiring direct contact for information.
• When considering an alternative, focus on your specific needs for personalization, data management, and multi-channel marketing.

Recommendations

If you were researching Boomtrain specifically, you should now be looking at Zeta Hub within the Zeta Global platform. For pricing and customer support details, you ll need to engage with Zeta directly. Be prepared to discuss your specific needs, desired usage levels, and integrations to get an accurate quote and determine whether their services fit your requirements. If not, the list of alternatives provided above would be good starting points for further research.