Websites using Bidstack

Okay, let s break down Bidstack, covering its overview, revenue, alternatives, pricing, and customer care details.

Bidstack Overview

Bidstack is a technology company that specializes in in-game advertising. They have developed a platform that allows brands to place non-intrusive, native advertisements within video games. These ads are designed to blend seamlessly into the game environment, appearing as things like billboards, posters, or product placements.

Here s a summary of key aspects:

• Focus: Native, in-game advertising. They are not focused on interrupting gameplay with traditional banner ads or pop-ups.
• Technology: They provide a platform that connects advertisers with game developers.
• Target Audience: Brands looking to reach gamers and gaming audiences in an engaging way. Game developers seeking to monetize their titles.
• Benefits for Advertisers:
  • Increased brand visibility among engaged audiences.
  • Non-disruptive advertising experience.
  • Targeted campaigns based on demographics and gamer behavior.
  • Brand safety through content control.
• Benefits for Game Developers:
  • Monetization of their games without compromising the player experience.
  • Access to a range of advertising partners.
  • Potential to generate more revenue beyond just in-app purchases.
• Key Differentiator: Its focus on native in-game ads. This is different from other advertising companies that place ads on the fringes of the game environment.

Revenue

Bidstack s revenue information is not always readily available publicly due to it being a publicly traded company on the London Stock Exchange, as a small-cap AIM stock. Their annual and half-year reports provide the most detailed financial data.

Here are some general observations based on their reports:

• Revenue Growth: Bidstack s revenue has been growing as the in-game advertising market expands, however they are not yet profitable, and continue to need to raise investment.
• Primary Revenue Source: Revenue is primarily generated through advertisers who use their platform to place ads within games and their own ad-tech business.
• Variability: Like other advertising companies, their revenue might be subject to seasonal fluctuations and the overall advertising market conditions.

To get the most accurate revenue information:

• Visit their Investor Relations Page: Check the Investors section of the Bidstack website. They publish annual and half-year reports there.
• Financial News Sources: Keep an eye on financial news outlets that cover AIM-listed companies for the latest updates.

Alternatives

While Bidstack is a leader in native in-game advertising, there are other companies operating in the broader space of game advertising and monetization. Here are some alternatives:

• Anzu.io: Another company focusing on in-game advertising, with a similar approach to Bidstack, including native in-game placements and programmatic trading.
• Adverty: A company that offers in-game advertising solutions, but also covers more traditional ad formats.
• Unity Ads: The advertising solution from Unity Technologies, geared towards developers using the Unity game engine.
• IronSource: Offers various tools for game developers, including advertising and monetization solutions.
• Google AdMob: A platform that is more focused on mobile app advertising, but can include advertising within mobile games.
• Other In-game Ad Networks: Many smaller networks are popping up, each often specializing in certain types of games or ad formats.

Key Differences When Considering Alternatives:

• Native vs. Interstitial/Banner Ads: Some alternatives focus more on traditional advertising formats that appear between gameplay sessions (interstitial ads) or as banners at the edges of the screen. Bidstack and Anzu.io are more focused on native, non-disruptive placements.
• Platform Specificity: Some platforms, like Unity Ads, are designed primarily for developers using a particular game engine.
• Network Reach: Some networks have greater reach and access to more game inventory than others.
• Targeting Options: The ability to target specific demographics and gamer behaviors varies by platform.
• Pricing Models: Pricing structures differ (e.g. CPM, CPC).

Pricing

Bidstack s pricing structure is not publicly shared in detail. They will use a few different models, however these are not publicly published.

General Observations about In-Game Advertising Pricing:

• CPM (Cost Per Mille/Thousand): Advertisers pay for every thousand impressions (when their ad is displayed). This is a common model for display advertising and will likely be part of the pricing for in-game advertising too.
• CPC (Cost Per Click): Advertisers pay when users click on their ad. This can be more suited to interactive placements.
• Programmatic and Direct Sales: Bidstack likely offers both direct sales arrangements (for brands with specific needs) and programmatic advertising (using real-time bidding through an auction system).
• Factors Influencing Price:
  • Targeting: The more specific the target audience, the higher the cost can be.
  • Game Popularity: Ads in popular games can come at a premium.
  • Ad Placement and Format: The position and format of the ad (e.g. a logo placement versus an interactive poster) may impact price.
  • Demand: Pricing is subject to market demand, seasonality, and economic factors.
• Negotiation: For larger campaigns and custom solutions, there might be room for negotiation.

To get pricing details:

• Contact Bidstack Directly: The best way to get exact pricing is to contact their sales team through their website.
• Consult with an In-Game Advertising Expert: Companies with experience buying in-game ad space can advise you on realistic expectations and current pricing trends.

Customer Care Details

Bidstack offers various channels for customer care, however their primary method of contact is through email or their website forms.

• Website: Their website (https://www.bidstack.com) provides information about their services, case studies, and blog posts.
• Contact Forms: You can usually find contact forms on their website for general inquiries, business partnerships, and technical support.
• Email: Direct email contact details are provided for different business units.
• Social Media: Bidstack is active on platforms like LinkedIn and Twitter (X), and these can sometimes be used for initial contact or to stay up-to-date.
• Account Management: If you become a client, Bidstack should assign a dedicated account manager to handle your needs.
• Technical Support: For technical issues related to using the platform, they should offer dedicated technical support channels.

In summary, Bidstack is a significant player in the growing field of in-game advertising, focusing on native, non-disruptive ad placements. Their revenue is growing but not yet profitable. It is important to check their official reports for the latest financial figures. Their pricing is not public, so you need to contact them directly for a quote. They provide customer support through their website and email, and if you work with them directly, you ll be assigned a dedicated account manager.