Websites using Bazaarvoice Curation

Okay, let s break down Bazaarvoice Curation, including its overview, revenue (though specific figures are hard to pin down), alternatives, pricing, and customer care.

What is Bazaarvoice Curation?

Bazaarvoice Curation is a suite of products designed to help brands and retailers collect, display, and manage user-generated content (UGC), primarily customer reviews and ratings, but also visual content like photos and videos. It s part of the larger Bazaarvoice platform, which focuses on amplifying the voice of the customer.

Key Features of Bazaarvoice Curation:

• Review Collection & Display:
  • Enables brands to solicit reviews from customers through various methods.
  • Displays reviews on product pages, brand websites, and retailer sites.
  • Offers filtering, sorting, and search options for reviews.
  • Provides moderation tools to manage inappropriate content.
• Visual Content Management:
  • Collects and displays customer-submitted photos and videos.
  • Enables brands to showcase UGC in galleries and other areas.
• Question & Answer:
  • Allows customers to ask questions about products, and brands or other users can provide answers.
  • Builds a knowledge base and addresses common concerns.
• Influencer Management:
  • Connects brands with relevant influencers to promote products.
  • Tracks the performance of influencer campaigns.
• Insights & Analytics:
  • Provides data on review sentiment, product performance, and customer feedback.
  • Helps brands understand what customers are saying and how to improve.
• Syndication:
  • Allows brands to share reviews across multiple retailers and online channels.
  • Ensures consistent messaging and increased visibility.

Revenue & Company Overview

• Company: Bazaarvoice is a well-established, privately-held company founded in 2005. They have a significant presence in the customer review and ratings market.
• Revenue: As a private company, Bazaarvoice doesn t publicly disclose its revenue. However, it s considered a major player in the UGC space, indicating substantial revenue streams. Estimates in the past suggested revenues in the hundreds of millions of dollars, but those are old estimates.
• Funding: Bazaarvoice has raised significant capital through venture funding.
• Customers: Bazaarvoice works with a wide range of brands and retailers, from major global enterprises to smaller companies across industries like retail, consumer packaged goods, travel, and more.

Alternatives to Bazaarvoice Curation:

The market for UGC management platforms is quite competitive. Here are some notable alternatives, categorized by focus:

• Enterprise-Level Competitors (Similar to Bazaarvoice):
  • PowerReviews: Similar to Bazaarvoice in terms of features, scale, and focus on enterprise clients.
  • Yotpo: A strong competitor known for its comprehensive feature set and focus on e-commerce.
  • Ratings & Reviews (Salesforce Commerce Cloud Plugin): Often used with the Salesforce Commerce Cloud platform.
• Smaller/More Focused Solutions:
  • Stamped: Known for its ease of use and integration with Shopify and other e-commerce platforms.
  • Trustpilot: Focused primarily on reviews and customer feedback, with a strong emphasis on transparency.
  • Feefo: Another review platform that emphasizes verified reviews from genuine customers.
  • Okendo: Specializes in reviews and visual UGC for Shopify brands.
  • Judge.me: Popular choice for Shopify brands seeking a cost-effective solution.
• Social Media Focused:
  • Later: Primarily focused on scheduling and managing social media posts. Can be used to manage social media UGC.
  • Sprinklr: A comprehensive social media management platform with some UGC capabilities.
• Open Source:
  • There aren t many direct open-source equivalents. You might need to integrate several individual pieces to recreate their features.

Pricing of Bazaarvoice Curation:

• Complex & Not Publicly Available: Bazaarvoice uses a custom pricing model tailored to each client s specific needs, volume, and features required. Therefore, publicly available pricing is not available.
• Factors Influencing Price:
  • Number of Products/SKUs: The more products you need to manage, the higher the cost.
  • Volume of Reviews: Higher review volumes may result in a higher price.
  • Features Required: Additional features (e.g., visual content, influencer management, syndication) will add to the cost.
  • Level of Support: The type of support package can also impact pricing.
• Expectations: Be prepared to work with their sales team to get a custom quote. It s generally considered an enterprise-level platform with pricing that reflects that. It s likely more expensive than some of the smaller, more focused alternatives listed above.
• Trial Period/Demo: They typically offer demos and allow interested parties to see the platform in action to determine if it fits needs.

Customer Care Details:

• Account Management: Bazaarvoice provides dedicated account managers to help clients with onboarding, strategy, and ongoing support.
• Support Channels: Typically, you can access support through:
  • Email Support
  • Phone Support
  • Online Help Centers/Documentation
  • Community Forums (for best practices and peer-to-peer support)
• Training & Resources: They offer onboarding training and documentation for their products.
• Service Level Agreements (SLAs): Clients typically have SLAs outlining response times and system uptime.

Things to Consider When Evaluating Bazaarvoice Curation:

• Scalability: Can the platform handle your current and future needs as you grow?
• Integration: Does it integrate well with your existing e-commerce platform, CRM, and other systems?
• User Friendliness: How easy is the platform to use for your internal teams and customers?
• Analytics: Does it provide the data and insights you need to measure performance and improve your strategies?
• Pricing: Does the cost align with your budget and the value you ll receive?

In Conclusion:

Bazaarvoice Curation is a robust UGC management platform suitable for large brands and retailers who need a comprehensive solution to collect, display, and manage customer reviews, ratings, and visual content. It offers a powerful suite of features, but its enterprise focus means it s often a higher-cost option compared to some alternatives. Carefully evaluate your needs, budget, and the platform s features when choosing the best UGC solution for your business. It s recommended you request a demo and a custom quote.