Websites using BON Loyalty

Okay, let s break down BON Loyalty, a loyalty program you might be familiar with if you re a Marriott customer. We ll cover the key areas you asked about: Overview, Revenue, Alternatives, Pricing, and Customer Care.

BON Loyalty (Marriott Bonvoy) Overview

• What it is: Marriott Bonvoy is the loyalty program for the Marriott International hotel group. It s a points-based system where members earn points for stays at participating hotels, as well as through other activities like credit card spending and partner programs.
• How it works: Members earn points based on their spending at Marriott hotels (and some partners). These points can be redeemed for free nights, room upgrades, gift cards, experiences, flights, and more.
• Membership Tiers: Bonvoy has several membership tiers, which are based on the number of nights or stays a member accumulates in a calendar year. Higher tiers come with more benefits. The tiers are:
  • Member: The base level you get when signing up.
  • Silver Elite: Requires 10 qualifying nights.
  • Gold Elite: Requires 25 qualifying nights.
  • Platinum Elite: Requires 50 qualifying nights.
  • Titanium Elite: Requires 75 qualifying nights.
  • Ambassador Elite: Requires 100 qualifying nights and $23,000 in qualifying spend.
• Key Benefits: Benefits vary by tier and include:
  • Free Wi-Fi
  • Late check-out/early check-in (subject to availability)
  • Room upgrades (subject to availability)
  • Bonus points on stays
  • Welcome gift
  • Lounge access (at higher tiers)
  • Dedicated customer service (at higher tiers)

Revenue

• How Marriott benefits:

  • Increased occupancy: Loyalty programs encourage repeat bookings, helping hotels maintain higher occupancy rates.
  • Higher spending: Bonvoy members are often more likely to book premium rooms and add-ons to maximize their benefits.
  • Data collection: The program provides valuable data about customer behavior, which can be used to personalize marketing efforts.
  • Credit card partnerships: Marriott earns revenue from cobranded credit card partnerships, through fees and a percentage of cardholder spending.
  • Partner promotions: They get revenue from various other partnerships (airlines, car rentals, etc)

• How it generates income:

  • Points redemption: When a member redeems points, the hotel essentially receives a reduced payment for the stay, but the program still generates revenue via partnerships.
  • Points sales: Bonvoy can sell points directly to customers.
  • Partnership income: They generate revenue through commissions and promotional arrangements with partners.

Alternatives to Bonvoy

If you re not finding that Marriott Bonvoy fits your needs, there are several hotel loyalty program alternatives you could consider:

• Hilton Honors: Similar program with various status tiers, points, and perks, but different geographical strengths and hotel brands.
• World of Hyatt: Considered by some to be a program with higher point value and higher value upgrades, but has fewer hotels.
• IHG Rewards: A large global program with many hotels and brands at varying price points and locations.
• Radisson Rewards: Also a smaller program but has a good selection of hotel brands and redemption opportunities.
• Accor Live Limitless (ALL): A growing program, with many hotel brands in Europe and around the world.
• Hotel-specific programs: If you frequent a specific smaller brand, they may have their own loyalty program. Examples: Best Western Rewards, Choice Privileges.
• Credit Card Travel Portals: Many credit card companies offer their own travel portals, which often offer travel rewards and points for travel bookings.

Pricing

• Cost to Join: Joining Marriott Bonvoy is free.
• Point Value: The value of a Bonvoy point varies but is generally considered to be somewhere between 0.7-1 cent per point. The value depends on how you redeem it, with free nights at higher-end hotels often providing better redemption rates.
• Cost to Buy Points: Marriott frequently sells points at a discount. However, purchasing points should only be done if you can redeem them for a significantly higher value to be worth it.
• Hotel Room Pricing: Hotel room prices depend on a range of factors such as demand, location, amenities, time of year and more.

Customer Care Details

• How to Contact:
  • Phone: Marriott provides dedicated phone numbers for different regions and membership levels (often available on their website).
  • Online Chat: Available on the website or in the app.
  • Email/Contact Form: Available through the website.
  • Social Media: Reach out on Twitter/X

• What kind of Support:

  • Account Assistance: Help with account issues, point tracking, etc.
  • Booking Help: Assistance with booking or modifying reservations.
  • Elite Benefit Questions: Clarification on tier benefits and eligibility.
  • General Inquiries: Answers to any general program-related questions.

• Tiered Support: Higher elite tier members often have dedicated phone lines and support staff for personalized service.

Key Takeaways

• Pros:
  • Large global network of hotels
  • Various membership tiers with solid benefits
  • Multiple ways to earn and redeem points.
  • Good credit card partnerships
• Cons:
  • Point valuation can fluctuate, making it hard to understand value.
  • Room upgrades can be unreliable.
  • Customer service can sometimes be inconsistent.

Recommendation

If you travel often and consistently stay at Marriott properties, Marriott Bonvoy can offer significant value with a range of benefits for repeat customers. If you prioritize luxury or more flexibility in hotel choices, other programs might be a better fit. Compare the rewards and benefits and choose the program that best aligns with your travel habits.

Let me know if you have any more questions or if you d like to explore a specific aspect of the program in more detail!