Websites using Automationworld

Okay, let s break down Automation World, covering its overview, revenue (estimated), alternatives, pricing considerations, and customer care details.

Overview: Automation World

• What it is: Automation World is a leading publication and online resource focused on industrial automation technology. It caters to professionals in manufacturing, process industries, and related sectors.
• Content Focus: They cover a wide range of topics including:
  • Control systems (PLC, SCADA, DCS)
  • Robotics and motion control
  • Sensors and instrumentation
  • Industrial internet of things (IIoT)
  • Software and data analytics
  • Machine safety
  • Industry trends and best practices
• Format: They offer content through:
  • Website: (automationworld.com) - their primary platform with news, articles, product information, and webcasts.
  • Print Magazine: A physical publication delivered to subscribers.
  • E-newsletters: Focused emails providing news and updates.
  • Webinars and Events: Online and in-person gatherings for industry professionals.
• Target Audience: Engineers, plant managers, automation specialists, system integrators, and other decision-makers in the industrial automation space.
• Publisher: Owned by PMMI Media Group, a well-known media company specializing in packaging and processing.

Revenue (Estimated)

It s difficult to pinpoint Automation World s exact revenue as it s a privately held publication within a larger media group. However, we can make some informed estimations:

• Primary Revenue Streams:
  • Advertising: Display ads (banners, etc.) on their website and in their print magazine.
  • Sponsorships: Of webinars, events, and content.
  • Lead Generation: Providing leads to technology vendors through sponsored content and programs.
  • Subscription Revenue: From their print magazine.
  • Event Revenue: From in-person and virtual events (though this may vary).
• Estimates: While not definitive, considering the publication s reach, authority within the automation industry, and the general revenue models for B2B media, annual revenue is likely in the mid-to-high single-digit millions (USD). It s important to emphasize that this is a rough estimate.
• Growth Factors: As automation and digitization in manufacturing expand, publications like Automation World will see growth, making these estimates subject to change.

Alternatives to Automation World

Several other publications, platforms, and industry events cater to the industrial automation space. Here are some alternatives:

• Publications:

  • Control Engineering: Another well-established industry publication, focusing on automation and control technology.
  • Plant Engineering: Covers a broader range of manufacturing operations topics, including automation.
  • Industrial Equipment News (IEN): A source for product announcements, news, and engineering content.
  • Design World: Focuses on engineering design and has a considerable section on industrial automation.
  • Machine Design: Similar to Design World, with a lot of automation content.
  • Various Trade-specific magazines: Depending on the particular industry (e.g., food processing, oil & gas) you will find industry-specific publications covering automation

• Digital Platforms:

  • Industry-Specific Forums/Communities: Platforms like LinkedIn groups dedicated to automation topics can provide similar information and discussion opportunities.
  • Vendor Blogs/Websites: Many leading automation technology vendors (Siemens, Rockwell, ABB, etc.) have substantial blogs and resources.
  • YouTube Channels: Numerous channels focus on explaining automation topics and demos.

• Events & Conferences:

  • Automate: A major trade show for automation technologies in North America.
  • Hannover Messe: A large international trade fair for industrial technology and automation.
  • Industry-specific events: Many industry organizations hold automation-focused conferences and workshops.

Pricing Details

• Content Consumption: Access to most of the online content (articles, news) on automationworld.com is free with registration.
• Print Subscription: Print magazine subscriptions are typically priced annually, with variations based on location (domestic vs. international).

• Advertising/Sponsorships: Pricing varies considerably for advertising, sponsorships, lead generation, and sponsored content. This will depend on factors such as:

  • Placement (website vs. print)
  • Duration
  • Reach
  • Content type
  • Negotiated package

• Webinar/Event Fees: These vary depending on the scale, format, and presenter(s). Many webinars are free while others have registration costs.

Key Takeaway on Pricing: The primary value proposition for end users is free online content and information, with costs applicable to those who wish to advertise, sponsor, or subscribe to the print magazine.

Customer Care Details

• Contact Information:
  • Typically available on their website s Contact Us page. This will often include:
  • Email addresses for different departments (editorial, advertising, customer service).
  • Phone numbers.
  • Physical Mailing Address of their parent company
• Responsiveness: Their team is generally responsive to inquiries, though response times will depend on the nature of the request.
• Support Channels:
  • Email is often the primary channel.
  • Phone support is available for direct inquiries.
  • Online Contact Form on their website.
• Industry Standard: Their customer service is generally considered reliable and in-line with other business-to-business publications.
• Focus: Customer care will prioritize inquiries regarding subscriptions, advertising, and event registration.

In Summary

Automation World serves as a valuable resource for industrial automation professionals. While its specific revenue is difficult to ascertain publicly, its model is fairly standard within B2B publishing. It offers a broad range of content (much of it free) and has numerous alternative options in the space. Its customer care is responsive and readily available through standard channels.