Websites using Assertive Yield

Okay, let s break down Assertive Yield, a company that operates within the realm of yield optimization and ad monetization for mobile publishers. It s important to note that Assertive Yield rebranded from Appodeal in November 2023.

Here s a comprehensive overview, covering revenue, alternatives, pricing, and customer care:

Assertive Yield Overview

• What They Do: Assertive Yield is a technology platform that helps mobile app developers and publishers maximize their ad revenue. They achieve this through a combination of:
  • Mediation: Connecting publishers to multiple ad networks, allowing them to automatically select the highest-paying ad for each impression.
  • Bidding: Enabling real-time bidding auctions where various ad networks compete for impressions, further driving up revenue.
  • Optimization Tools: Providing reporting, analytics, and optimization features to fine-tune ad placements and strategies.
  • Creative Management: Allowing publishers to manage and test different ad formats.
• Key Features:
  • Advanced Bidding Technology: Supports header bidding for better competition.
  • Robust Mediation Waterfall: Ability to set up complex rules for ad requests based on price floors, location, etc.
  • Extensive Analytics and Reporting: Detailed data on performance, eCPM, and more.
  • SDK Integrations: Easy integration with popular development environments like Unity, Cocos2d-x, and native iOS/Android.
  • Demand Partners: Integrates with a large number of ad networks.
  • Dedicated Account Managers (for some tiers): Personalized support to help optimize performance.

Revenue (How They Help Publishers Earn)

• Increased eCPM: By optimizing ad delivery and competition, Assertive Yield aims to improve the Effective Cost Per Mille (eCPM) for publishers. This means more revenue for the same amount of ad impressions.
• Maximizing Fill Rate: They strive to ensure that all available ad spaces are filled with ads, preventing lost revenue.
• Diverse Demand Partners: Access to numerous ad networks increases the likelihood of finding the best paying ad for each user.
• Automated Optimization: The platform automates many aspects of the monetization process, freeing up publishers to focus on app development.

Alternatives to Assertive Yield

The mobile ad monetization landscape is competitive. Here are some of the prominent alternatives:

• Google AdMob: A popular and well-established option from Google, offering a wide range of features and a massive ad network.
• IronSource: Focuses on a comprehensive solution with mediation, bidding, and app growth tools.
• AppLovin MAX: Known for its in-app bidding technology and strong ad network.
• Unity Ads: Directly integrated within the Unity engine, offering a streamlined experience for Unity developers.
• Fyber (Digital Turbine): Another strong competitor with a robust bidding infrastructure.
• MoPub (Acquired by AppLovin): While being integrated into AppLovin s ecosystem, it was a major mediation platform.
• Chartboost: Focused on game monetization with a strong network of gaming advertisers.
• Tapjoy: Specializes in rewarded video and offer wall ad formats.
• Vungle: Another key player in the mobile video ad space with its strong performance and SDK capabilities.

Choosing an Alternative: The best alternative depends on a publisher s specific needs, scale, and tech stack. Factors to consider include:

* **Ad Network Reach:** How many networks does the platform integrate with?
* **Bidding Capabilities:** How robust is their header bidding implementation?
* **SDK Integration:** How easy is it to integrate with your platform?
* **Analytics and Reporting:** What level of data do they provide?
* **Pricing Model:** What are their commission rates?
* **Support:** What level of support do they offer?

Pricing

• Revenue Share Model: Like most ad mediation platforms, Assertive Yield primarily operates on a revenue share model.
• Commission Based: They take a commission on the revenue generated through their platform. This typically varies based on the volume of traffic and the partnership.
• Customizable Plans: Specific details of commission rates and potential subscription-based add-ons are often customized and negotiated individually.
• Transparency: They aim to be transparent about their commission structure, and it s essential for publishers to understand their rates before fully committing.

Customer Care

• Dedicated Account Managers (for Larger Publishers): Often, larger or higher-spending publishers receive dedicated account managers who provide personalized support, guidance, and help with optimization.
• Knowledge Base and Documentation: They usually provide a comprehensive knowledge base with articles, tutorials, and API documentation.
• Support Tickets and Email Support: Publishers can typically submit support tickets for specific issues or general inquiries.
• Community Forums (Sometimes): Some platforms may have community forums where publishers can share experiences and solutions.
• Responsiveness: The quality and responsiveness of support can vary, so it s essential to do due diligence and research other publisher s experiences.

Key Takeaways

• Assertive Yield (formerly Appodeal) is a significant player in mobile ad monetization. They offer a comprehensive suite of tools and a large network of ad partners.
• Choosing a platform depends on your specific needs. Evaluate alternatives based on factors like ad network reach, bidding capabilities, support, and pricing.
• They operate on a revenue share model. Understand their commission rates before signing up.
• Customer support is crucial. Larger publishers may receive dedicated account managers.
• Constant optimization and experimentation are needed to maximize revenue with any ad monetization platform.

Recommendation

Before making a decision:

1. Compare multiple platforms: Test and evaluate a few different options with your app s audience.
2. Consider your needs: Evaluate your requirements for ad types, analytics, and support.
3. Ask questions: Don t hesitate to contact Assertive Yield or other platforms directly and ask about their commission rates and support policies.
4. Read reviews: Look for online reviews and testimonials from other publishers.
5. Start with a trial: Consider starting with a trial period if available.

This information should give you a solid foundation for understanding Assertive Yield and its place in the mobile ad monetization landscape. Good luck!