Websites using Amobee

Okay, let s break down Amobee, covering its overview, revenue, alternatives, pricing, and customer care.

Amobee: Overview

Amobee is a global advertising technology company that offers a platform for brands and agencies to plan, buy, and optimize advertising campaigns across various channels. They focus on data-driven advertising, aiming to connect advertisers with the right audiences at the right time, across devices and formats.

Here s a more detailed look at their core offerings:

• Omnichannel Advertising Platform: Amobee provides a single platform to manage campaigns across digital display, video, connected TV (CTV), social media, and more.
• Data Management Platform (DMP): They offer a DMP that helps advertisers collect, organize, and analyze first-party and third-party data to create targeted audiences.
• Demand-Side Platform (DSP): Amobee s DSP allows advertisers to bid on ad inventory across various exchanges and publishers in real-time.
• Brand Intelligence & Analytics: Amobee provides tools and insights for advertisers to measure campaign performance, understand audience behavior, and optimize future campaigns.
• Advanced TV (CTV/OTT): Amobee has a strong focus on connected TV and over-the-top (OTT) advertising solutions, catering to the growth in this area.
• Programmatic Advertising: The platform heavily leverages programmatic buying, which is automated and data-driven.
• Integration and Partnerships: Amobee integrates with various ad exchanges, publishers, and data providers to expand its reach and capabilities.

Key Strengths:

• Unified Platform: Manages various ad channels in one place.
• Data-Driven Focus: Utilizes data for audience targeting and campaign optimization.
• Advanced TV Capabilities: Well-positioned in the growing CTV/OTT advertising market.
• Global Reach: Operates globally, offering access to international markets.
• Customization Options: Provides flexibility for brands to build custom solutions.

Revenue (Difficult to Provide Precise Numbers):

• Private Company: Amobee is a privately held company, currently owned by Singtel, a major telecommunications company in Asia.
• Revenue Figures Not Public: As a private entity, Amobee s exact revenue figures are not publicly disclosed.
• Estimated as a Substantial Player: While the specific numbers aren t available, Amobee is recognized as a significant player in the ad tech industry, likely generating hundreds of millions of dollars in revenue annually.
• Part of Singtel s Digital Business: Amobee s financial performance is rolled into Singtel s overall financial reporting, making it hard to isolate specific Amobee revenue.

Alternatives to Amobee:

The ad tech landscape is competitive. Here are some notable alternatives to Amobee, categorized by function:

• Omnichannel DSPs (Direct Competitors):
  • The Trade Desk: A leading independent DSP known for its robust features and global reach.
  • MediaMath: Offers a powerful DSP with various customization options.
  • Xandr (formerly AppNexus): A large player with a comprehensive suite of ad tech solutions.
  • DV360 (Google Marketing Platform): Google s enterprise-level DSP, integrated with the Google ecosystem.
  • Adobe Advertising Cloud: Part of the Adobe ecosystem, focused on creative and data-driven advertising.
• DSPs Focusing on CTV/OTT:
  • Magnite (formerly Rubicon Project and Telaria): A major player in the CTV/OTT space.
  • Roku OneView: Roku s advertising platform, with a strong focus on connected TV.
  • Amazon DSP: Offers inventory on Amazon-owned properties and beyond.
• Data Management Platforms (DMPs):
  • Oracle BlueKai: A prominent DMP for data management and audience targeting.
  • Salesforce Audience Studio (formerly Krux): Part of the Salesforce ecosystem.
  • Lotame: Offers a comprehensive data management platform.

Key Factors When Choosing an Alternative:

• Specific Needs: Consider the specific advertising channels, targeting requirements, and budget.
• Platform Capabilities: Evaluate features like reporting, optimization tools, and data integrations.
• Integration with Existing Tech Stack: Ensure compatibility with your current marketing and advertising systems.
• Transparency and Control: Assess the level of control and transparency the platform provides.
• Pricing Model: Understand the pricing structure and how it aligns with your budget.

Pricing:

• Not Publicly Available: Amobee does not publicly list pricing.
• Custom Pricing Model: Like many enterprise ad tech platforms, Amobee utilizes custom pricing based on factors such as:
  • Spend Volume: The amount of ad spend allocated through the platform.
  • Features Used: The specific modules and functionalities utilized.
  • Support and Services: The level of customer support and managed services required.
  • Data Requirements: The amount of data storage and processing needed.
• Negotiated Contracts: Typically, pricing is negotiated through contracts between Amobee and the client.
• Comparison with Competitors: Pricing often falls within the range of other enterprise-level DSPs and ad tech platforms.

Customer Care:

• Dedicated Account Managers: Amobee provides dedicated account managers to support clients.
• Technical Support: Technical support is offered for issues and platform troubleshooting.
• Onboarding and Training: Amobee offers onboarding and training programs to help clients effectively use the platform.
• Resource Library: Access to documentation, FAQs, and other resources.
• Global Support Teams: With a global presence, Amobee has support teams in various regions.
• Varying Experiences: While they aim for strong support, customer experiences can vary. Some users report positive experiences with responsive and helpful support, while others cite room for improvement.

In Summary:

Amobee is a significant player in the ad tech industry, offering a comprehensive platform for brands and agencies to manage omnichannel advertising campaigns. While their exact revenue figures are not public, they are recognized as a substantial entity. Alternatives exist in the competitive market, and pricing is generally negotiated. Customer care aims to provide support but varies in experience. When considering Amobee or its alternatives, it s crucial to assess your specific needs, conduct thorough research, and engage in detailed conversations with potential providers.