Websites using Airpr

Okay, let s break down AirPR, covering its overview, revenue (though it s tricky since they re private), alternatives, pricing, and customer care details.

Overview of AirPR

AirPR (now operating as part of Onclusive) was a software company specializing in Public Relations (PR) and communications measurement and analytics. They aimed to move beyond traditional PR metrics (like impressions and AVE) and provide deeper insights into the impact of PR efforts on business outcomes.

Here s a breakdown of their core functions and approach:

• PR Measurement and Analytics: AirPR focused on providing data-driven insights into PR campaign performance. This included tracking media coverage, social mentions, website traffic, and engagement.
• Attribution Modeling: They aimed to help PR professionals understand which PR activities were contributing most to leads, sales, and overall business objectives. This is a complex area, and AirPR tried to tackle it using data and models.
• Reporting and Dashboards: The platform provided customizable reports and dashboards that allowed users to monitor campaign progress, identify trends, and share insights with stakeholders.
• Integration with Other Systems: AirPR integrated with various CRM, marketing automation, and social media platforms to provide a holistic view of communication performance.
• Emphasis on ROI: Their core value proposition was helping PR teams demonstrate the Return on Investment (ROI) of their efforts, a frequent challenge in the PR industry.

Key Features (Pre-Onclusive Acquisition):

• Media Monitoring: Tracking coverage across online news, blogs, and social media.
• Share of Voice Analysis: Comparing brand mentions to competitors.
• Sentiment Analysis: Understanding the tone (positive, negative, neutral) of coverage.
• Traffic and Conversion Tracking: Linking PR activities to website traffic and leads.
• Customizable Reporting: Creating dashboards tailored to specific KPIs.
• Data Visualization: Presenting data in clear and understandable formats.

Revenue

Since AirPR is a privately held company and now integrated into Onclusive, concrete revenue figures are not publicly available. It s impossible to determine the specific revenue of AirPR before its acquisition and integration into Onclusive.

Alternatives to AirPR (Now within Onclusive)

Since AirPR is now part of Onclusive, you d primarily be looking for alternatives to Onclusive if you re evaluating PR analytics platforms. Here are some leading alternatives:

• Meltwater: A major player in media monitoring and social listening with a comprehensive suite of analytics tools. Offers a lot of similar functionality to what AirPR used to offer with an even wider suite of tools
• Cision: Another large competitor offering media monitoring, distribution, and analytics. Similar to Meltwater, but with a history in news distribution as well as media monitoring.
• Brandwatch: A strong competitor, particularly known for social media analytics and data visualization, though it also offers general PR monitoring.
• Mention: Focuses on social media and online brand mentions, known for its more approachable interface.
• Critical Mention: Primarily focused on broadcast monitoring, along with a broad online coverage offering.
• Sprout Social: A social media management and analytics platform, often used by PR teams for social measurement. It focuses a bit less on media coverage, more on social media engagement.
• Coverage Book: An option specifically designed to create beautiful, client-ready reports of press coverage.
• Prowly: A platform focused on finding journalists, managing contacts, sending campaigns, and analyzing the results.

Choosing an alternative will depend on:

• Your Budget: Pricing varies significantly.
• Specific Needs: Some platforms excel in social media, others in media monitoring, and so on.
• Ease of Use: Consider the interface and required training.
• Team Size: Some tools are better suited for smaller teams, while others are built for larger organizations.
• Integration Needs: Consider the tools you already use, such as CRM, marketing automation, and social media platforms.

Pricing (For AirPR/Onclusive)

• AirPR: AirPR s pricing was generally based on a subscription model with varying tiers depending on the features and level of data access required.
• Onclusive: Onclusive has a very similar subscription model, with pricing generally quoted on an individual basis. They do not publish pricing information on their website.
• Factors Affecting Pricing (for most similar platforms):
  • Volume of Mentions/Data: The more mentions you track, the higher the price.
  • Features: More advanced features (attribution modeling, sentiment analysis) increase costs.
  • Users: The number of users accessing the platform impacts pricing.
  • Contract Length: Longer-term contracts may have discounts.

Customer Care Details (For Onclusive)

Since AirPR is now part of Onclusive, here s what we know about their customer support:

• Dedicated Support Teams: Onclusive provides dedicated customer support to help users learn the platform, troubleshoot issues, and get the most value from their subscription. They offer support via email and phone.
• Onboarding and Training: Onclusive offers onboarding sessions and user training to ensure customers are set up for success.
• Knowledge Base and Resources: Their website contains knowledge bases, webinars, and case studies.
• Account Management: Customers will have assigned account managers to help them succeed with the platform.

Key Takeaways

• AirPR no longer exists as a standalone product: It s integrated into Onclusive.
• Onclusive is a powerful platform: It aims to provide end-to-end solutions for media monitoring, PR measurement, and communications analytics.
• Alternatives are available: Explore tools like Meltwater, Cision, Brandwatch, and others, as each platform has unique strengths.
• Pricing is usually custom quoted: Plan to contact vendors for specific price estimates.
• Customer support is usually strong: Expect dedicated support, onboarding, and ongoing resources.

If you are researching options in this space, I highly recommend contacting a few of the alternative vendors and getting a demo to see which platform best fits your specific needs and budget.