Websites using Aerserv

Okay, let s break down AerServ, covering its overview, revenue (or information related to its financial status), alternatives, pricing (as much as can be publicly gleaned), and customer care.

Overview of AerServ (Now Part of Verve Group)

• What it Was: AerServ was a mobile advertising platform focused on helping app developers and publishers monetize their inventory and allowing advertisers to reach specific mobile audiences. It provided a technology stack that included:

  • Supply-Side Platform (SSP): Enabled publishers to manage and optimize their ad inventory, connecting them with demand partners (ad networks, DSPs, etc.).
  • Demand-Side Platform (DSP): Offered advertisers a platform to buy mobile ad inventory programmatically, targeting specific users based on various criteria.
  • Mediation Platform: Allowed publishers to integrate multiple ad networks and optimize yield through dynamic allocation.
  • Data Management Platform (DMP): Provided audience segmentation and data analysis capabilities to help publishers and advertisers better understand and target their users.

• Acquisition by Verve Group: Important! AerServ was acquired by Verve Group (formerly known as MGI) in 2020. Essentially, AerServ as a standalone entity no longer exists. Its technology and functionalities are now integrated into Verve Group s overall offerings.

• Focus: The core focus was on mobile video advertising, and also on in-app advertising. AerServ offered a technology stack that included:

  • Advanced Analytics: Providing publishers with detailed insights into ad performance and user behavior.
  • Yield Optimization: Helping publishers maximize their ad revenue through data-driven decision-making.
  • Programmatic Advertising: Facilitating automated ad buying and selling through real-time bidding (RTB).

Revenue and Financial Information

• Standalone Revenue (Prior to Acquisition): It s very difficult to find precise standalone revenue figures for AerServ before the acquisition. As a private company, it wasn t obligated to publicly disclose financials. Industry estimates varied, but it was considered a significant player in the mobile ad tech space.

• Verve Group Revenue: To understand the financial picture now, you d need to look at Verve Group s financials. As AerServ is integrated, its revenue contribution is embedded within Verve Group s overall performance. Look for Verve Group s press releases or financial reports (if they are made public) for up-to-date information.

Alternatives to AerServ (Now, Alternatives to Verve Group with Similar Functionality):

Since AerServ is part of Verve Group, the direct alternatives are other comprehensive mobile ad platforms. Here are a few prominent examples, categorized by focus:

• Broad Mobile Ad Platforms:

  • Google AdMob: Dominant in the market, especially for Android app developers. Offers monetization and advertising tools.
  • ironSource (now part of Unity): Provides a comprehensive platform for app growth, monetization, and analytics. Strong in the gaming app space.
  • AppLovin: A mobile marketing and app monetization platform, known for its direct relationships with app developers.
  • Unity Ads: Focuses on advertising within Unity-based games.

• Supply-Side Platforms (SSPs): If you need an SSP for your app s inventory:

  • PubMatic: A well-regarded SSP with a strong focus on publisher yield optimization.
  • Magnite: The largest independent sell-side advertising platform.
  • Index Exchange: Another leading SSP with a focus on transparency and control.

• Demand-Side Platforms (DSPs): If you need a DSP to buy mobile ad inventory:

  • MediaMath: A well-established DSP with advanced targeting capabilities.
  • The Trade Desk: A leading independent DSP known for its transparency and data-driven approach.
  • DV360 (Google s DSP): Integrated with Google s advertising ecosystem.

Pricing

• AerServ s Pricing (Historically): AerServ, like most ad tech platforms, likely used a variety of pricing models:

  • CPM (Cost Per Mille/Thousand Impressions): Advertisers pay for every 1,000 ad impressions served.
  • CPC (Cost Per Click): Advertisers pay each time a user clicks on an ad.
  • CPA (Cost Per Acquisition): Advertisers pay when a user completes a specific action (e.g., installs an app, signs up for a service).
  • Revenue Share: Publishers receive a percentage of the revenue generated from the ads served in their apps.
  • Hybrid Models: Combinations of the above.

• Verve Group s Pricing: You ll need to contact Verve Group directly to discuss their current pricing models. Pricing will depend on the specific services you require (e.g., SSP, DSP, data solutions), the volume of ad impressions, and the targeting parameters. Ad tech pricing is almost always customized based on needs.

Customer Care Details

• AerServ (Historically): Information on AerServ’s dedicated customer care is difficult to find.

• Verve Group: Here s how to find Verve Group s customer care/support:

  • Website: Visit the Verve Group website (verve.com). Look for Contact Us, Support, or Help sections.
  • Contact Form: Most likely, they ll have a contact form that you can use to submit inquiries.
  • Sales/Account Management: If you re a current client, your primary point of contact would be your account manager.
  • LinkedIn: Search for Verve Group employees on LinkedIn, particularly those in customer support or account management roles.

Key Takeaways:

• AerServ is now part of Verve Group. When researching or contacting them, refer to Verve Group.
• Focus on your specific needs. Determine whether you need an SSP, a DSP, or a more comprehensive mobile advertising solution to narrow down the alternatives.
• Contact Verve Group directly for current pricing and customer care information.

I hope this comprehensive overview is helpful!