Websites using Adobe Experience Platform Identity Service

Okay, let s break down Adobe Experience Platform Identity Service.

Adobe Experience Platform Identity Service (AEP Identity Service) Overview

The Adobe Experience Platform Identity Service is a core component of the Adobe Experience Platform (AEP). It s designed to be a centralized and persistent identity graph that helps you:

• Unify Customer Data: Connect data from various online and offline sources, including websites, mobile apps, CRM systems, and more.
• Create Holistic Customer Profiles: Build a unified view of each customer, linking their interactions across different touchpoints.
• Enable Personalized Experiences: Power more targeted and relevant marketing campaigns, content recommendations, and overall customer experiences.
• Improve Marketing ROI: By understanding your customers better, you can optimize your marketing efforts and reduce wasted ad spend.
• Ensure Privacy Compliance: Offers tools to manage customer preferences and comply with privacy regulations like GDPR and CCPA.

Key Features:

• Identity Graph: A central database that connects different identifiers (e.g., email addresses, device IDs, customer IDs) belonging to the same individual.
• Identity Resolution: Sophisticated algorithms to determine when different identifiers belong to the same customer, even across channels.
• Real-time Data Handling: Updates customer profiles in real-time as new interactions occur.
• Data Governance: Features for managing and controlling access to customer data.
• Integration with AEP Components: Seamless integration with other AEP services like Real-Time CDP, Journey Orchestration, and Customer Analytics.
• First-Party Data Focus: Primarily built to work with your first-party data.

Revenue for Adobe Experience Platform (Including Identity Service)

Adobe doesn t typically break down revenue for individual components of AEP. However, the Adobe Experience Cloud, which includes AEP, is a significant revenue driver for the company. In their financial reporting, it s usually grouped under Digital Experience revenue. The company does not report revenues for the specific components of the Experience Platform

Alternatives to Adobe Experience Platform Identity Service

Several alternatives offer similar capabilities for customer identity management. These often fall into categories like:

• Customer Data Platforms (CDPs) with Identity Resolution:

  • Tealium: A strong CDP with robust identity resolution and data management features.
  • Segment (Twilio Segment): A popular CDP known for its developer-friendly approach and real-time data capabilities.
  • mParticle: Another strong CDP focusing on mobile app data and identity resolution.
  • Salesforce Customer 360: Salesforce s offering integrates customer data across their ecosystem, including Marketing Cloud.
  • Oracle Unity: Oracle s CDP, designed to unify data and create a single view of the customer.

• Identity Resolution/Management Platforms:

  • LiveRamp: A company specializing in identity resolution and data onboarding.
  • Merkle (Dentsu): A marketing agency that also provides identity resolution and data management services.
  • TransUnion: A credit reporting agency that also offers identity solutions.

• Data Management Platforms (DMPs): While DMPs traditionally focused on third-party data, some have evolved to include first-party identity management.

  • Lotame: Offers audience and identity solutions.
  • Nielsen DMP: Offers data and analytics services, including identity resolution.

Key Considerations When Choosing an Alternative:

• Scale of your needs: How much data do you need to process?
• Complexity of your use cases: Do you need real-time personalization, complex segmentation, or basic customer data unification?
• Integration requirements: Does the alternative integrate well with your existing technology stack?
• Budget: How does the pricing compare?
• Ease of use: Is it easy for your team to implement and use?
• Focus (first-party vs. third-party data): Are you primarily working with your own data, or do you need to supplement it with third-party data?

Pricing for Adobe Experience Platform (Including Identity Service)

Adobe Experience Platform uses a consumption-based pricing model. This means pricing is not fixed and is primarily dependent on factors such as:

• Data volumes: How much data is ingested into the platform.
• Processing & Compute: How much data is processed and the number of queries.
• Number of profiles: The size of the identity graph.
• Features used: Which specific AEP services are implemented.

Pricing is not publically available. You need to contact an Adobe sales representative to get a customized quote. Expect pricing to be enterprise-level, usually involving a significant investment.

General Cost Considerations:

• Implementation Costs: Setting up AEP can be a complex project, often requiring professional services from Adobe or a partner.
• Ongoing Operational Costs: Include not just platform usage, but also data storage, data governance, and potentially personnel costs to manage the platform.

Customer Care Details

Adobe provides customer care and support through various channels:

• Support Portal: Online documentation, knowledge base, community forums, and the ability to submit support tickets.
• Dedicated Support Teams: Depending on the level of investment, you might have access to dedicated technical support specialists.
• Customer Success Managers: For enterprise customers, Adobe often assigns customer success managers to help with onboarding and best practices.
• Training and Certification Programs: Adobe provides training for users and partners to ensure they are well-versed in the platform.
• Partners: A large partner ecosystem of agencies and system integrators offer implementation, training, and support services.

In Summary:

• AEP Identity Service is a powerful component for customer identity management, crucial for leveraging the Adobe Experience Platform.
• It s enterprise-focused, often requiring a significant investment in time, money, and resources.
• Alternatives exist, offering varying capabilities and price points, so thorough evaluation based on your needs is critical.
• Pricing is not public, and is dependent on a variety of factors, so contacting Adobe is required to get a quote.
• Adobe provides a range of support channels to its customers, from support portals to dedicated account managers.

This information should give you a good starting point in understanding Adobe Experience Platform Identity Service. Be sure to conduct thorough research based on your specific requirements. If you have more detailed needs please ask!