Websites using Adalyser

Okay, let s break down Adalyser, covering its overview, revenue (which is tricky to pinpoint), alternatives, pricing, and customer care.

Adalyser Overview

Adalyser is a marketing analytics platform specifically designed for television and video advertising. It helps advertisers and agencies understand the performance of their TV and video campaigns, allowing them to optimize their media spend for better results. Here s a more detailed look:

• Key Focus: Measuring and analyzing the effectiveness of TV and video advertising by connecting it to online and offline responses.
• Core Features:
  • Attribution Modeling: Using sophisticated algorithms to attribute conversions (website visits, sales, leads, etc.) to specific TV spots and channels.
  • Performance Dashboards: Providing real-time and historical data visualization, including reach, frequency, cost per acquisition (CPA), return on ad spend (ROAS), and other key metrics.
  • Optimization Recommendations: Suggesting improvements to campaign scheduling, creative variations, and media mix based on performance data.
  • Data Integration: Connecting with various data sources, including website analytics (e.g., Google Analytics), CRM systems, and ad serving platforms.
  • Multi-Screen Tracking: Analyzing the impact of TV advertising across multiple devices and platforms.
  • Offline Conversion Tracking: Some solutions attempt to track offline behaviors (like store visits) driven by TV exposure.
• Target Audience:
  • Advertisers: Businesses that use TV and video advertising to reach their target audiences.
  • Advertising Agencies: Agencies that plan and execute TV and video campaigns for their clients.
  • Media Buyers: Professionals responsible for purchasing TV and video ad inventory.
• Primary Benefit: Helps advertisers understand the true ROI of their TV and video investments, enabling data-driven decisions and improved marketing effectiveness.

Revenue

Unfortunately, it s very difficult to pinpoint Adalyser s exact revenue. The company is privately held, and this information is not publicly disclosed. They don t publish financial reports.

Generally, companies in the marketing analytics space generate revenue through:

• Software Subscriptions: Charging recurring fees for access to their platform.
• Professional Services: Providing consulting, implementation, and training services.
• Data Solutions: Potentially offering access to aggregated data or insights.

Alternatives to Adalyser

The market for TV and video analytics platforms is competitive. Here are some prominent alternatives to Adalyser:

• Google Ads (with TV Integration): For those using Google s ecosystem, Google Ads can track conversions and attribute them to TV campaigns, though its capabilities in this area are still evolving.
• Adjust: A popular mobile measurement platform that includes TV attribution and tracking for app-focused advertising.
• Singular: Another comprehensive marketing analytics platform offering robust TV attribution and reporting features.
• TVSquared (now InnovidXP): A dedicated TV measurement and attribution platform, known for its real-time reporting and granular data insights.
• iSpot.tv: Focuses heavily on TV ad measurement, providing real-time analytics and competitive intelligence.
• Nielsen: A traditional media measurement company that offers various services for TV advertising analysis.
• SimilarWeb: While not exclusively for TV, it provides a broad range of website analytics and competitive intelligence that can be helpful to understand the online impact of TV campaigns.
• AppsFlyer: Primarily known for mobile app attribution but can also track some multi-channel impact, including TV.
• Adobe Analytics: A more general web analytics solution but can be customized to track some of the impacts of TV advertising (though this requires custom implementation and setup).

Pricing

Like revenue, Adalyser s exact pricing is not publicly available. Here s what we can generally expect for this type of platform:

• Subscription-Based: Adalyser likely uses a subscription-based model, with fees charged either monthly or annually.
• Tiered Pricing: Different pricing plans are likely available, with features and capabilities scaling up with higher tiers. These tiers may be based on:
  • Number of campaigns tracked: The more campaigns you monitor, the higher the cost.
  • Volume of data: The amount of data ingested and processed can affect pricing.
  • Features and integrations: Access to premium features and integration options often comes with higher-tier plans.
  • Level of support: Dedicated support and consulting services might be bundled into higher tiers.
• Custom Quotes: For enterprise-level clients, Adalyser will likely provide custom quotes based on specific needs and requirements.

It s important to contact Adalyser directly for an accurate quote. They will likely conduct an assessment of your specific business requirements to determine the right pricing package.

Customer Care Details

• Contact Options:
  • Website Contact Form: Most likely the primary method to initiate contact.
  • Email: They probably have specific support or sales email addresses.
  • Phone: They might offer direct phone support for clients (especially enterprise).
• Support Levels:
  • Basic Support: Standard access to documentation and FAQs.
  • Priority Support: Faster response times, potentially with dedicated account managers.
  • Training: Onboarding sessions and training materials.
  • Consulting: Strategic consulting services to help clients get the most out of the platform.
• Knowledge Base: They likely have a knowledge base or help center with FAQs, tutorials, and documentation.

How to Find Out More

1. Visit the Adalyser website: This will give you the most up-to-date information on features, contact options, and potentially some pricing ranges.
2. Contact them directly: Using the contact form or email to request a demo and personalized pricing quote is the best way to get the details you need.
3. Read industry reviews: Look for reviews of Adalyser on third-party websites that cover marketing technology.
4. Connect with other users: Networking with professionals in the advertising space might give you insight into the platform s pros and cons.

In Conclusion

Adalyser is a specialized analytics platform focused on TV and video advertising. It aims to provide data-driven insights for optimizing media spend. However, exact revenue and pricing details are difficult to find publicly, so reaching out to them directly is the best approach. If you re looking for this type of analytics platform, consider researching Adalyser alongside its alternatives to find the best fit for your specific needs and budget.