Websites using AdRoll CMP System

Okay, let s break down AdRoll s CMP (Consent Management Platform) system, its revenue, alternatives, pricing, and customer care.

AdRoll CMP System Overview

AdRoll is primarily known as a marketing and advertising platform, specializing in retargeting and other online advertising solutions. Their CMP offering is part of their broader suite, designed to help businesses manage user consent for cookies and other tracking technologies, which is crucial for complying with privacy regulations like GDPR, CCPA, and others.

Here s a breakdown of its key features and purpose:

• Purpose: The AdRoll CMP allows businesses to obtain, manage, and store user consent for data collection on their websites and apps. This is essential for legal compliance and building trust with users.
• Key Features:
  • Consent Banner Customization: Businesses can customize the look and feel of their consent banners to match their brand.
  • Granular Consent Options: Users can choose to consent to various types of data processing and tracking.
  • Consent Logging and Management: The platform records consent choices for audit and compliance purposes.
  • Integration with AdRoll s Advertising Platform: Smoothly connects with AdRoll s retargeting and advertising tools to ensure compliance when using the platform for marketing.
  • Global Support: Designed to comply with privacy laws and regulations around the world.
  • Mobile Support: Works across websites, apps, and other digital platforms.
  • Pre-Built Vendor Lists: Includes a list of common ad tech vendors, simplifying consent management.
  • Regular Updates: Continuously updated to adapt to changing privacy laws and industry standards.

Revenue

AdRoll does not typically break out revenue specifically for its CMP offering. AdRoll operates primarily on a marketing and advertising solutions business model. The CMP is part of their broader offering that drives revenue through these main areas:

• Advertising Spend: AdRoll earns a significant portion of its revenue based on the ad spend its clients allocate to retargeting and display advertising.
• Subscription Fees: AdRoll has a subscription component for access to their full platform which will include the CMP as part of the functionality.
• Managed Services: Some larger businesses might engage AdRoll for managed advertising services, which involves additional service fees.

The CMP is viewed as an essential part of their platform, making advertising compliant. It is not usually sold as a standalone product. Therefore, precise revenue figures for the CMP are not publicly disclosed.

Alternatives

Here are some popular alternatives to AdRoll CMP. These often come with different pricing structures and feature sets:

• OneTrust: A comprehensive privacy management platform with a robust CMP offering. Known for its depth and scalability, often used by large enterprises.
• Cookiebot: A user-friendly CMP that focuses on simplicity and ease of implementation, often suited for smaller to medium sized business.
• Usercentrics: Focuses on website compliance and data protection with advanced options for customisation and user consent management.
• TrustArc: Another full-fledged privacy management platform with a strong CMP, designed for large and complex organisations.
• Didomi: A flexible CMP that focuses on ease of use and privacy-first approach and is often considered ideal for publishers.
• Sourcepoint: A CMP platform with strong compliance capabilities and flexible customisation for larger organisations.
• Quantcast Choice: A CMP that is known for being user-friendly and is often offered as part of Quantcast’s broader advertising solutions platform.

Pricing

AdRoll s pricing is complex and can be difficult to estimate without direct consultation. Here s a general breakdown of what to expect:

• Subscription-Based: AdRoll generally operates under a subscription model with access to the CMP included as part of this platform.
• Tiered Pricing: Pricing tiers are typically based on factors such as:
  • Traffic Volume: The number of visitors to your website.
  • Features: The complexity of the features needed
  • Customization Requirements: The level of support and customisation required.
• Hidden or Hard to Find Pricing: AdRoll usually requires users to speak with a sales representative to get specific pricing information.

Customer Care Details

AdRoll offers various avenues for customer care and support:

• Support Portal: A dedicated online knowledge base with help articles and documentation.
• Email Support: Users can submit email tickets for technical issues and questions.
• Live Chat: May be available during business hours for quick responses.
• Phone Support: May be available to larger customers or those on higher-tier plans.
• Dedicated Account Managers: Some customers, particularly those spending significantly on advertising, may have access to a dedicated account manager for personalised support.
• Training Resources: AdRoll provides educational content and training resources to help clients use their platform and CMP effectively.

Key Takeaways

• Integrated Solution: AdRoll s CMP is part of its broader advertising and marketing platform. It is likely not sold as a standalone offering.
• Compliance Focus: The CMP is designed to help businesses comply with privacy regulations and build user trust.
• Complex Pricing: AdRoll s pricing structure is not easily found and requires direct contact for quotes.
• Solid Support: They provide good customer care channels, including support portals, email, chat, and potentially phone and dedicated account management for larger customers.
• Alternatives Exist: Many alternative CMPs offer different features and price points based on requirements, size, and industry.

Recommendations

• Compare Options: If you are looking for a CMP, research various options based on your needs and budget as AdRoll may not be the best choice if you only require a CMP platform.
• Request Quotes: Engage directly with AdRoll and other CMP vendors to get accurate pricing information.
• Evaluate Your Needs: Assess your website traffic, compliance needs, customization requirements, and tech stack to choose the best platform.
• Demo Before Purchasing: If possible, request demonstrations of the CMP to understand its capabilities and usability.

By researching and comparing various options, you can make an informed decision on the best CMP solution for your business.