Websites using AdOcean

Okay, let s break down AdOcean, covering its overview, revenue (as far as publicly available), alternatives, pricing, and customer care.

What is AdOcean?

AdOcean is a comprehensive ad serving platform primarily aimed at publishers and larger advertisers. It focuses on managing and optimizing digital advertising campaigns across multiple channels. It is owned by Gemius, a Polish company.

Key Features & Functionality:

• Ad Serving: Core functionality is delivering ads across websites, mobile apps, and other digital platforms.
• Ad Management: Tools for creating, uploading, and organizing ad creatives.
• Targeting & Segmentation: Options for targeting ads based on demographics, interests, behavior, location, and other factors.
• Real-Time Bidding (RTB) Integration: Connects to ad exchanges and DSPs (Demand-Side Platforms) to participate in programmatic advertising.
• Reporting & Analytics: Provides data on ad performance, including impressions, clicks, conversions, and revenue.
• Video Ad Serving: Supports various video ad formats (pre-roll, mid-roll, etc.).
• Mobile Ad Serving: Optimized for mobile environments.
• Native Advertising: Facilitates the delivery of ads that blend seamlessly with the surrounding content.
• Header Bidding: Implemented through AdOcean Premium.
• Consent Management Platform (CMP): Integration with AdOcean CMP or third party CMP is possible.
• Integrations: Many integrations with analytical platforms, programmatic platforms, and SSPs.

Target Audience:

• Large to mid-sized publishers.
• Advertisers running complex, multi-channel campaigns.
• Ad networks and agencies.

Revenue:

• Privately Held: Gemius, the parent company of AdOcean, is a privately held company. Therefore, specific revenue figures for AdOcean are not publicly released.
• Estimate: Based on market analysis and the company s position, it s reasonable to estimate that AdOcean generates millions of dollars in annual revenue, but a precise number is unavailable.

Alternatives to AdOcean:

The ad server market is competitive. Here s a list of alternatives, broken down by category:

• Enterprise-Level Ad Servers:
  • Google Ad Manager (GAM): The dominant player, especially for larger publishers. (Free version available for smaller publishers).
  • Xandr (AppNexus): Another robust platform often used by large publishers and ad networks.
  • SpringServe: Focused on video ad serving.
  • FreeWheel: Also focused on video, now part of Comcast.
• Mid-Tier Ad Servers:
  • Smart AdServer: Good balance of features and price.
  • Kevel (Adzerk): Offers more customizable APIs and infrastructure for building ad platforms.
  • **Broadstreet Ads: A good alternative for small to medium-sized publishers
• More Basic/Affordable Options:
  • AdPlugg: For smaller publishers and bloggers.
  • Revive Adserver: Open-source option (requires technical expertise to set up and maintain).

When Choosing an Alternative, Consider:

• Your Size & Traffic: Smaller publishers don t need the complexity of an enterprise-level solution.
• Your Budget: Pricing varies significantly.
• Specific Features You Need: Do you require advanced video support, native advertising, or header bidding capabilities?
• Ease of Use: How technical is your team?
• Support: How responsive and helpful is the vendor s customer support?

Pricing:

• Not Publicly Disclosed: AdOcean s pricing is not publicly available on their website. They typically use a custom pricing model based on factors like:

  • Impression volume.
  • Features used.
  • Level of support required.
  • Contract length.

• Request a Quote: The best way to get pricing information is to contact AdOcean directly through their website and request a demo and a custom quote.

• Generally, it will be an enterprise license.

Customer Care/Support:

• Contact Forms: AdOcean and Gemius websites have contact forms for general inquiries and support requests.
• Dedicated Account Managers: For larger clients, AdOcean typically provides dedicated account managers to assist with onboarding, optimization, and troubleshooting.
• Knowledge Base/Documentation: While not always comprehensive, AdOcean likely has some online documentation to help users understand the platform. In comparison to Google Ad Manager, you would generally rely on your account manager more.
• Training: AdOcean may offer training sessions to help clients learn how to use the platform effectively.
• Service Level Agreements (SLAs): Enterprise-level clients often have SLAs that guarantee certain levels of uptime and support response times.

How to Contact AdOcean:

• Website: Start at Gemius website or search for AdOcean directly to find their specific landing page.
• Contact Form: Look for a Contact Us or Request a Demo form.
• LinkedIn: Find Gemius or AdOcean on LinkedIn and reach out to relevant employees.

Summary Table:

| Feature | Description | |-----------------|----------------------------------------------------------------------------------------------------------------------| | Overview | Ad serving platform for publishers and advertisers. Owned by Gemius. | | Revenue | Not publicly disclosed; estimated to be in the millions annually. | | Alternatives | Google Ad Manager, Xandr, Smart AdServer, Kevel (Adzerk), SpringServe, Revive Adserver, AdPlugg, Broadstreet Ads | | Pricing | Custom pricing based on usage, features, and support. Requires requesting a quote. | | Customer Care | Contact forms, dedicated account managers (for larger clients), knowledge base, training. |

Remember to evaluate your specific needs and budget carefully when considering AdOcean or any alternative ad serving platform. Good luck!