Websites using Activeprospect

Okay, let s break down ActiveProspect, covering its overview, estimated revenue, alternatives, pricing (as best as possible), and customer care aspects.

Overview of ActiveProspect

ActiveProspect is a SaaS (Software as a Service) platform designed for consent-based marketing automation. Their core focus is on helping businesses acquire, manage, and distribute leads with legally sound consent. It s primarily aimed at companies in industries like:

• Insurance: (Auto, Home, Health, Life)
• Financial Services: (Mortgages, Personal Loans, Debt Relief)
• Home Services: (Solar, Home Improvement)
• Education: (Higher Education, Vocational Training)
• Legal Services: (Mass Tort)

Key Features & Functionality:

• TrustedForm: This is their flagship product. It captures and verifies consent when a lead fills out a web form. It provides a tamper-proof, independently verifiable record of:
  • Who submitted the form
  • When the form was submitted
  • What the form looked like
  • Where the form was submitted from (IP address, browser, etc.)
  • Consent language displayed
• LeadConduit: LeadConduit allows for lead flow management. This allows businesses to:
  • Filter and route leads based on specific criteria (e.g., location, demographics, answers to form questions).
  • Validate lead data (e.g., phone number validation, email verification).
  • Distribute leads to various destinations (CRMs, marketing automation platforms, lead buyers).
• Px: This is the platform for consent management and compliance. It helps businesses:
  • Manage consent records across different touchpoints.
  • Respond to data subject access requests (DSARs) under GDPR and CCPA.
  • Create custom consent tracking rules
• Integrations: ActiveProspect integrates with many popular marketing and CRM platforms, including Salesforce, HubSpot, Marketo, Google Analytics, and more.
• Compliance Focus: The entire platform is built around helping companies comply with data privacy regulations like TCPA (Telephone Consumer Protection Act), GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and other emerging privacy laws.

Estimated Revenue

It s tricky to pinpoint ActiveProspect s exact revenue, as they are a private company. However, based on estimates from sources like ZoomInfo, Owler, and Craft.co, their estimated annual revenue is likely in the range of $20 million to $50 million USD. Keep in mind that these are estimates. * It s worth noting that they have been growing steadily in recent years, fueled by the increasing importance of data privacy and consent management.

Alternatives to ActiveProspect

Here are some alternatives, categorized by the functionality they primarily offer:

• For Consent Capture & Verification (Similar to TrustedForm):

  • ProofLogix: Offers similar lead certification and consent tracking capabilities. Focuses on affordability and ease of use.
  • LeadID (by Jornaya): Another established player in the lead certification space. Often seen as a direct competitor to ActiveProspect.
  • Anura: A platform with both a lead source fraud detection and a lead source tracking component.

• For Lead Distribution & Management (Similar to LeadConduit):

  • CallRail: While primarily a call tracking platform, CallRail also has lead management and routing features.
  • Twilio Studio: A more developer-focused platform for building custom communication workflows, including lead routing.
  • Lead Capsule: CRM and Lead Management platform with a focus on lead distribution.

• For Comprehensive Consent Management (Similar to Px):

  • OneTrust: A broad privacy management platform with consent management capabilities. (Often an enterprise-level solution).
  • TrustArc: Another comprehensive privacy platform with a focus on compliance. (Also enterprise-focused).
  • Consent Manager Providers (CMP): Companies like Quantcast Choice, Cookiebot, and others that focus specifically on website cookie consent and management. While not a direct 1:1 replacement for Px, they handle a crucial part of consent.

Pricing

ActiveProspect s pricing is not publicly available on their website. It s generally understood to be custom-quoted based on:

• The specific products you need (TrustedForm, LeadConduit, Px, or a combination).
• The volume of leads you process (TrustedForm certificates issued, leads routed through LeadConduit).
• The level of support and services required.
• The length of the contract.

To get accurate pricing, you need to contact ActiveProspect directly for a demo and a custom quote. Expect the pricing to be on the higher end, especially for enterprise-level features and high lead volumes. Some users report a monthly minimum spend, which should be considered before reaching out to them.

Customer Care Details

• Website: The ActiveProspect website (activeprospect.com) is the central hub for information, resources, and contact options.
• Contact Form: They have a contact form on their website for inquiries.
• Phone: They list a phone number on their website for direct contact, usually for sales and support.
• Knowledge Base/Help Center: They have a knowledge base with articles, FAQs, and documentation to help users.
• Support Tickets: Customers can typically submit support tickets through their platform or via email.
• Dedicated Account Managers: Larger clients may have dedicated account managers to provide personalized support and guidance.

Customer Feedback (General Trends):

• Pros:
  • Strong compliance focus: Users appreciate the platform s ability to help them comply with complex data privacy regulations.
  • Reliable consent capture: TrustedForm is generally well-regarded for its accuracy and reliability.
  • Good integrations: The platform integrates well with many popular marketing and CRM systems.
• Cons:
  • Cost: The platform can be expensive, especially for smaller businesses.
  • Complexity: Some users find the platform complex to set up and use, requiring some technical expertise.
  • Customer Support: Some users report that customer support can be slow to respond or not always helpful. However, this is subjective and can vary.

In summary, ActiveProspect is a leading provider of consent-based marketing solutions, especially for industries with strict compliance requirements. While their pricing is not transparent and the platform can be complex, their focus on data privacy and reliable consent capture makes them a valuable tool for many businesses. Be sure to get a custom quote and carefully evaluate your needs before committing to the platform.