Websites using Act-On

Okay, let s break down Act-On:

Act-On Overview

Act-On is a marketing automation platform designed to help mid-sized and enterprise-level businesses streamline their marketing efforts, nurture leads, and drive revenue growth. It offers a suite of tools for:

• Email Marketing: Creating, sending, and tracking email campaigns, including triggered emails, automated sequences, and segmentation.
• Landing Pages: Building custom landing pages to capture leads and promote offers.
• Forms: Designing forms to collect visitor information.
• Website Tracking: Monitoring website visitor behavior to understand their interests and engagement.
• Lead Scoring: Assigning scores to leads based on their interactions and attributes to prioritize sales efforts.
• Segmentation: Dividing your audience into targeted groups based on demographics, behavior, or other criteria.
• Reporting & Analytics: Tracking key metrics and analyzing campaign performance.
• Social Media Management: Scheduling posts and monitoring social media activity (more limited than dedicated social media tools).
• CRM Integration: Connecting with CRM systems like Salesforce, Microsoft Dynamics 365, and NetSuite to share data and align marketing and sales.
• Automation: Building automated workflows to nurture leads, personalize communications, and trigger actions based on user behavior.

Key Features and Strengths:

• User-Friendly Interface: While marketing automation can be complex, Act-On aims to provide a relatively intuitive interface.
• Comprehensive Marketing Automation: Offers a broad range of features to cover many marketing automation needs.
• Behavioral Targeting: Strong capabilities for targeting users based on their website activity and engagement.
• CRM Integration: Robust integrations with popular CRM platforms.
• Customer journey mapping: Visual tool that helps you understand and optimize the customer experience.

Revenue

Act-On is a privately held company and does not publicly disclose its exact revenue figures. Estimates place their annual revenue in the range of $50 million to $100 million. Note: It s crucial to understand this is an estimated range and not official.

Pricing

Act-On s pricing is based on the number of active contacts in your database. They typically offer different tiers with varying features and support levels.

• Subscription-Based: You pay a recurring fee (monthly or annually).

Important Considerations for Pricing:

• Contact Limits: Be aware of contact limits and overage fees if you exceed your plan s allowance.
• Feature Tiers: Higher-priced plans usually unlock more advanced features and capabilities.
• Onboarding and Training: Consider the cost of onboarding and training services, which may be necessary for new users.
• Implementation: Act-On can be complex to set up and requires significant implementation and training.

Act-On Alternatives

The marketing automation landscape is crowded. Here are some popular alternatives to Act-On, categorized:

• HubSpot: A very popular and comprehensive platform that includes marketing, sales, and service hubs. Good for businesses of all sizes.
  • Strengths: All-in-one platform, strong inbound marketing focus, large ecosystem.
  • Weaknesses: Can be expensive at higher tiers, steep learning curve for all features.
• Pardot (Salesforce Marketing Cloud Account Engagement): A marketing automation platform specifically designed for B2B companies, tightly integrated with Salesforce CRM.
  • Strengths: Deep Salesforce integration, B2B focus, advanced lead scoring.
  • Weaknesses: Limited for businesses that don t use Salesforce.
• Marketo (Adobe Marketo Engage): Another powerful enterprise-level marketing automation platform. Part of Adobe s Experience Cloud.
  • Strengths: Advanced features, personalization capabilities, scalable.
  • Weaknesses: Complex, expensive, and requires significant expertise.
• Mailchimp: Often seen as an email marketing platform, but it has expanded into marketing automation features, making it a good option for smaller businesses with simpler needs.
  • Strengths: Easy to use, affordable for smaller businesses, good email marketing features.
  • Weaknesses: Less robust automation capabilities than other platforms.
• ActiveCampaign: Balances features and price, making it attractive to small and medium-sized businesses.
  • Strengths: Affordable, good automation features, email marketing, CRM and sales automation.
  • Weaknesses: Can become complex as your needs grow.
• GetResponse: All-in-one marketing platform with email marketing, landing pages, marketing automation, and webinars.

Choosing an Alternative:

The best alternative depends on your specific needs, budget, and technical expertise. Consider these factors:

• Company Size: Smaller businesses may prefer simpler and more affordable options like Mailchimp or ActiveCampaign. Larger enterprises often need the power of Marketo or Pardot.
• Budget: Marketing automation platforms can vary significantly in price.
• Technical Expertise: Some platforms are easier to use than others.
• Integration with Existing Tools: Make sure the platform integrates with your CRM and other key systems.
• Specific Marketing Goals: Identify your key marketing goals and choose a platform that supports those goals.

Customer Care Details

Act-On provides customer support through various channels:

• Knowledge Base: A library of articles, tutorials, and documentation.
• Community Forum: A platform for users to ask questions and share knowledge.
• Email Support: Submit support requests via email.
• Phone Support: Phone support is generally available, but access may depend on your subscription level.
• Onboarding and Training: Act-On typically offers onboarding and training services to help new users get started. (Often at an additional cost.)

Customer Feedback on Support:

Customer reviews on Act-On s customer support are mixed. Some users praise the responsiveness and helpfulness of the support team, while others report issues with slow response times or difficulty resolving complex issues. It s always a good idea to read recent reviews and consider the experiences of other users when evaluating a platform s customer support.

In summary: Act-On is a solid marketing automation platform with a good range of features that can help businesses automate marketing tasks, nurture leads, and drive revenue. However, it s important to carefully consider its pricing, complexity, and customer support before making a decision. Evaluate your own needs and compare Act-On with alternatives to find the best fit for your organization.