Websites using 973kkrc

Okay, let s break down 973KKRC, a popular radio station in the San Angelo, Texas area.

973KKRC Overview:

• Call Sign & Frequency: KKRC, broadcasting at 97.3 FM.
• Branding: Often branded as 97.3 the River .
• Format: Primarily plays classic rock music. This includes rock anthems, popular tunes from the 70s, 80s, and 90s, with some deeper cuts as well.
• Target Audience: Generally aims at an adult audience who enjoy classic rock music. This includes people in the 35-65+ age demographic.
• Coverage Area: Primarily serves the San Angelo, Texas, and surrounding areas. Their signal may reach some communities beyond the immediate vicinity, but its strength diminishes further out.
• Ownership: KKRC is typically part of a larger media group, likely Townsquare Media.
• Programming: Aside from music, they typically feature on-air personalities, local news breaks, weather updates, and promotional contests.

Revenue:

• Advertising Revenue: The primary source of revenue for KKRC is advertising. They sell commercial airtime to local and national businesses who want to reach their listenership. Rates will vary based on time of day, program, reach, frequency and other factors.
• Event Revenue: Radio stations will often host or sponsor local events which generate revenue through ticket sales, sponsorships or advertising tie-ins. This can include concerts, festivals or community events.

• Digital Revenue: Some radio stations like KKRC also generate revenue through online ads on their website or through streaming audio of their programming on other platforms.

• Note: Specific revenue figures for individual radio stations like KKRC are not typically made public. These figures are usually folded into the overall financial reports of the parent media company.

Alternatives (For Listeners):

Listeners in the San Angelo area looking for similar content or alternatives might consider:

• Other Local Radio Stations:
  • Rock Formats: Stations with rock or classic rock formats in the area (check local listings).
  • Adjacent Formats: Adult contemporary, adult hits, or active rock stations might appeal to similar tastes.
• Online Streaming Services:
  • Spotify, Apple Music, Pandora, Amazon Music: These services allow users to create custom classic rock playlists, or listen to pre-curated stations.
  • iHeartRadio, TuneIn Radio: These platforms offer access to a wide range of terrestrial and internet radio stations.
• Satellite Radio:
  • SiriusXM: SiriusXM offers various classic rock channels, as well as stations that mix other popular genres.
• Podcasts:
  • There are many podcasts available that focus on classic rock, artist interviews, or music history.

Pricing (For Advertisers):

• Variable Rates: Advertising costs on KKRC will be variable. Factors influencing cost include:
  • Time of Day: Drive times (morning and afternoon) are generally more expensive than midday or overnight.
  • Day of the Week: Weekday slots are usually priced higher than weekend slots.
  • Program Placement: Placement within a popular program or high-profile segment might cost more.
  • Length of Commercial: 30-second and 60-second spots are common. Shorter or longer spots may be available at different rates.
  • Frequency: The number of times an ad is played daily/weekly also effects pricing.
  • Package Deals: Stations may offer package deals for multiple ads.
• Contact the Station: To get specific advertising rates, a business would need to contact the advertising sales department of the station or their parent company, and can be negotiated.
• Digital Advertising: Pricing for digital ads on the station website is typically separate.
• Local vs. National Rates: National ad buys are often brokered by larger agencies, and can be different from local rates.

Customer Care Details (For Listeners and Advertisers):

• Website: KKRC usually has a website (typically through the parent company s website) which is a good place to start for information. This would include:
  • Contact Forms: Usually a contact form to reach the station directly for questions or feedback.
  • On-Air Line-Up: Schedules for on-air programming and personalities.
  • Social Media Links: Links to the station s presence on platforms like Facebook, Twitter, and Instagram.
• Phone Number: Contact phone number for the station or business office.
• Email Address: Contact email address for general inquiries or for the business office.
• Physical Address: The physical address of the station is typically available online if needed for mailing purposes.
• On-Air Contact: Sometimes during live programs, announcers will give out information on how to interact or request music.

Key Takeaways:

• 97.3 The River (KKRC) is a classic rock radio station serving the San Angelo, TX, area.
• Revenue comes mainly from advertising and also some events and digital ads.
• There are many alternatives for listeners depending on individual preferences, both local and through online services.
• Advertising rates are variable and should be discussed directly with the station.
• The website or contacting the station directly is the best way to get specific details related to customer care.

To get the most up-to-date information (specific contact details, rates, programming), please visit the official station website (usually through the parent media company) or contact them directly by phone or email.