Websites using 8thwall

Okay, let s break down 8th Wall, covering its core functionality, revenue aspects (where information is available), alternatives, pricing, and customer care information.

What is 8th Wall?

8th Wall is a web-based augmented reality (WebAR) platform. This means it allows users to experience AR through their mobile web browsers (on smartphones and tablets) without needing to download a dedicated app. This is a major advantage for accessibility and reach.

• Key Features and Functionality:

  • WebAR Development: It provides a complete SDK (Software Development Kit) for developers to build AR experiences using standard web technologies like HTML, JavaScript, and frameworks like React, Vue.js, and Three.js.
  • Image Targets: AR content can be triggered by recognizing specific images (logos, product packaging, etc.).
  • World Tracking (SLAM - Simultaneous Localization and Mapping): This allows AR content to be anchored to the real world and stay in place as the user moves around. 8th Wall uses advanced computer vision to understand the environment.
  • Face Tracking: Enables creation of AR experiences that interact with the user s face (filters, masks, etc.).
  • Surface Detection: The platform can detect flat surfaces (tables, floors) to place AR objects realistically.
  • Lighting Estimation: 8th Wall estimates the lighting conditions in the user s environment to make AR content look more natural.
  • Cloud Editor: Simplifies collaboration and AR experience building.
  • Integrations: Can be integrated with other services like Zapier, Google Analytics, and e-commerce platforms.
  • Metaverse Ready: Tools to quickly develop metaverse integrations on AR.
  • Geo Tracking: Geo-based AR experiences can be created.

• Use Cases:

  • Marketing and Advertising: Interactive product demos, virtual try-ons, AR games, branded experiences.
  • E-commerce: Try before you buy furniture placement, virtual product visualization.
  • Education and Training: Interactive learning experiences, simulations.
  • Entertainment: AR games, interactive storytelling.
  • Retail: In-store AR experiences to enhance the shopping experience.

Revenue and Business Information

• Acquisition: 8th Wall was acquired by Niantic (the company behind Pokémon Go) in March 2022. Niantic is a privately held company, and specific revenue figures for 8th Wall post-acquisition are not publicly released.
• Pre-Acquisition (Estimates): Before the acquisition, some estimates placed 8th Wall s annual revenue in the range of several million dollars, primarily through subscription fees and enterprise contracts. However, these are just estimates.
• Business Model: Primarily SaaS (Software as a Service), offering different subscription plans based on usage, features, and support. Now that they are part of Niantic, the go to market strategy may evolve.

Alternatives to 8th Wall

Here are some alternatives to 8th Wall, categorized by their approach:

• WebAR Platforms (Similar Approach):

  • Zappar: Another well-established WebAR platform with a focus on ease of use and drag-and-drop development tools. Offers both WebAR and app-based AR solutions.
  • Aircards: WebAR platform focused on marketing applications. Offers features tailored for lead generation and analytics.
  • Blippar: Provides a range of AR tools, including WebAR, app-based AR, and computer vision technology. Blippar had some financial difficulties but continues to operate.

• Native AR SDKs (App-Based):

  • ARKit (Apple): For developing AR apps specifically for iOS devices. Provides robust world tracking, scene understanding, and rendering capabilities.
  • ARCore (Google): The Android equivalent of ARKit, offering similar features for Android devices. ARCore also supports cross-platform development with tools like Unity.
  • Vuforia: A popular AR SDK that supports both app-based AR and some WebAR capabilities. Known for its advanced image recognition and object tracking features.

• AR Development Platforms (Cross-Platform):

  • Unity with AR Foundation: Unity is a powerful game engine that can be used to create AR apps for both iOS and Android using AR Foundation (a framework that provides a unified interface to ARKit and ARCore).
  • Unreal Engine with AR Support: Similar to Unity, Unreal Engine is another game engine that offers AR development capabilities.

• No-Code AR Platforms:

  • ZapWorks: Offers a user-friendly interface for creating AR experiences without coding. Suited for simpler AR projects.
  • Augment.com: Focuses on AR for e-commerce, allowing customers to visualize products in their own space.

Pricing

8th Wall offers different pricing plans, typically structured as subscriptions based on features, usage, and support levels. Pricing can change, so it s essential to check their official website for the most up-to-date information.

• Free/Trial Plan: Often includes a free trial with limited features and usage.
• Starter/Basic Plan: Suitable for small projects or individual developers.
• Pro/Growth Plan: Designed for businesses with more demanding needs, offering increased usage limits, advanced features, and priority support.
• Enterprise Plan: Customized pricing and features for large organizations with complex AR requirements. Typically includes dedicated support, SLAs (Service Level Agreements), and custom integrations.

Customer Care and Support

• Documentation: 8th Wall provides extensive online documentation, including API references, tutorials, and guides.
• Community Forum: A community forum where developers can ask questions, share knowledge, and get help from other users and 8th Wall staff.
• Email Support: Typically offered at all subscription levels.
• Priority Support: Available for higher-tier plans, providing faster response times and dedicated support channels.
• Dedicated Account Manager: Often included in Enterprise plans.
• Training and Workshops: 8th Wall may offer training programs or workshops to help developers learn how to use the platform effectively.

How to Find the Most Up-to-Date Information:

1. Official 8th Wall Website: This is the most reliable source for current pricing, features, and support options. Look for a Pricing or Plans page and a Support or Contact Us section.
2. Niantic Website: Check the Niantic website for any announcements or changes related to 8th Wall.
3. 8th Wall Documentation: Review the official documentation for detailed information about the platform s features and how to use them.

I hope this comprehensive overview is helpful!