Websites using 2performant

Okay, let s break down 2Performant, covering its overview, revenue, alternatives, pricing, and customer care.

What is 2Performant?

2Performant is a performance marketing network that primarily operates in Central and Eastern Europe, although it has a presence in other regions as well. It acts as a middleman, connecting advertisers (businesses looking to promote their products or services) with publishers (website owners, bloggers, influencers, etc.) who can promote those products and earn commissions.

Key Features of 2Performant:

• Affiliate Network: The core of 2Performant is its affiliate network. Advertisers create campaigns, and publishers can join those campaigns to earn commissions for driving traffic, leads, or sales.
• Variety of Niches: 2Performant hosts a variety of advertiser categories, including fashion, electronics, travel, home & garden, and more.
• Tracking and Reporting: The platform provides tracking tools to monitor campaign performance, such as clicks, conversions, and commissions. It offers detailed reports and analytics to help both advertisers and publishers optimize their performance.
• Automated Payments: Commissions are typically paid out automatically to publishers based on their performance.
• User-Friendly Interface: It aims for an intuitive and accessible platform for both advertisers and publishers, though user reviews vary on this point.
• Multilingual Support: Given its European focus, 2Performant offers support in multiple languages, including Romanian, Hungarian, Bulgarian, English, and others.
• Focus on the Romanian Market: It has a strong presence in Romania and offers tailored services to businesses in that market.

Revenue (Specific Figures are Generally Not Public)

2Performant is a private company, so its exact revenue figures are not publicly disclosed. However, we can infer a few things:

• Commission-Based Model: Their revenue is primarily derived from the commissions generated from successful transactions through their network. They take a percentage of those commissions.
• Scale and Growth: 2Performant is one of the more established affiliate networks in Central and Eastern Europe, suggesting they generate a significant amount of revenue from the transactions facilitated through their platform.
• Growth Potential: Their continued expansion and the growth of e-commerce in the region suggest they are experiencing growth in their revenue.

Alternatives to 2Performant

If you re considering 2Performant, it s worth exploring these alternatives, which are also prominent in the affiliate marketing landscape:

1. Global Networks

   • CJ Affiliate (formerly Commission Junction): A large, well-established global network with a wide range of advertisers and publishers.
   • ShareASale: Another large global network, popular for its user-friendly interface and a variety of niches.
   • Awin (Affiliate Window): A strong network with a significant presence in Europe and the United States, known for its high-quality advertisers.
   • Impact: A popular choice for many brands, known for its strong performance tracking.
   • Rakuten Advertising (formerly Rakuten Marketing): Another large, well-established global network.

2. Regional/Specialized Networks

   • TradeTracker: A popular European network, known for advanced reporting and tracking features.
   • Adtraction: Strong in Scandinavia and offers a wide array of features.
   • Clickbank: A global network mainly known for digital products.

Which alternative is best depends on your needs:

• Advertisers: Consider your target audience and whether these networks have a strong presence with publishers in your niche. Look at the types of publishers on the network.
• Publishers: Consider the types of advertisers available and whether their products align with your audience and content.

Pricing Structure (Generally Commission-Based)

2Performant s pricing model is generally based on commissions:

• Advertisers (also called Merchants):
  • Commission on Sales: You pay a commission percentage on every sale made through the affiliate network. The commission rate varies depending on the type of product/service and the agreement with the publisher.
  • Platform Fees: 2Performant may charge a setup fee, monthly platform fees, or other charges. These fees are sometimes waived based on performance.
• Publishers (also called Affiliates):
  • Commission Earnings: You earn a percentage of the sale as agreed upon by the advertiser for each successful sale or other conversion.
  • No Cost to Join: It is usually free for publishers to join the network, and they only earn based on performance.

Specific Fee Information: * Advertisers * Setup fee (may be waived) * Monthly platform fees * Transaction fees * Publishers * No setup fee * Commission income

Important Note: Specific pricing details for both advertisers and publishers are not always publicly available and can depend on negotiated agreements. You ll typically need to contact 2Performant or sign up for an account to see specific fee schedules. It s worth noting that 2Performant is geared toward smaller to medium sized businesses who are looking for results.

Customer Care Details

2Performant offers customer care through the following channels:

• Email Support: They typically have a dedicated email address for customer support inquiries.
• Help Center/FAQ: They offer a resource area on their website where you can find documentation, guides, and answers to common questions.
• Account Managers: Depending on your plan or level of activity, you may be assigned an account manager. This provides more personalized support.
• Live Chat: Some users have reported that chat can be somewhat slow to get responses.
• Community Forum: Some affiliate networks offer community forums or groups. 2Performant has a Facebook presence as well.

User Reviews on Customer Support:

• User reviews on customer service quality vary. Some users have reported quick and helpful responses, while others say response times can be slow and support is inconsistent.
• Availability and the quality of customer service is highly dependent on if you have an assigned account manager.

In Summary

2Performant is a strong regional affiliate network that primarily operates in Central and Eastern Europe. It offers a commission-based model for both advertisers and publishers, tracking, and reporting, and customer care via different channels. It s important to compare it with alternatives such as CJ Affiliate, ShareASale, and others to find the best fit for your needs. Always check their website for the most recent and specific pricing and contact information. Be sure to check the reviews from those who have used the service previously.

Before committing to any affiliate network, thoroughly research, assess your specific needs and goals, and test out a small campaign to evaluate performance before launching larger operations. Good luck!