Websites using 2gis

Okay, let s dive into a comprehensive overview of 2GIS, covering its functionality, revenue, alternatives, pricing, and customer care.

What is 2GIS?

2GIS (also sometimes referred to as DoubleGIS or 2GIS City Guide ) is a digital mapping and directory service, primarily known for its detailed offline maps and business information. Think of it as a combination of Google Maps, Yelp, and a traditional business directory all rolled into one.

Key Features:

• Offline Maps: 2GIS is famous for its offline functionality. You can download maps of entire cities and use them without an internet connection, which is a huge advantage for travelers or areas with spotty connectivity.
• Detailed Business Information: It provides comprehensive details about businesses, including:
  • Address, phone numbers, email addresses, websites
  • Opening hours
  • Customer reviews and ratings
  • Photos of the location
  • Floor plans of malls and buildings
  • Information about payment methods
  • Transportation options
• Navigation: 2GIS offers navigation features for cars, public transportation, and pedestrians.
• Search & Filtering: It allows users to search for specific businesses or services and filter by category, rating, distance, etc.
• Accessibility: Available as a mobile app (Android and iOS), web version, and even a Windows desktop app.
• Offline Updates: 2GIS periodically provides updates to its offline maps, keeping the data relatively current.
• Multilingual Support: Available in multiple languages, catering to a diverse user base.
• Advertising Platform: Businesses can pay to have their listings appear higher in search results and access other promotional opportunities.

Geographical Focus:

2GIS primarily focuses on Russia and other CIS countries (Commonwealth of Independent States), as well as some parts of Europe, the Middle East, and Latin America. While it s not as globally ubiquitous as Google Maps, it is the leading mapping and business directory service in its target regions.

Revenue Model

2GIS operates under a primarily freemium model with the following revenue sources:

• Advertising: This is the main source of revenue. 2GIS sells advertising space to businesses to promote their listings. This includes:
  • Premium Placement: Businesses can pay to have their listings appear at the top of search results.
  • Banners and Rich Media Ads: Businesses can create banner ads within the app and on their profiles.
  • Targeted Ads: Advertising can be targeted based on user location, interests, and search history.
• Data Licensing: 2GIS may license its map and business data to other companies.
• Premium Services: Although the core app is free, 2GIS may offer premium services to businesses, such as advanced analytics, lead generation tools, etc.

Alternatives to 2GIS

• Google Maps: The most prominent competitor, especially outside 2GIS core regions. Google Maps has a global reach, a vast amount of data, and a sophisticated navigation system. However, its offline features are less robust.
• Yandex Maps: Another strong competitor in Russia and surrounding areas, offering similar mapping, navigation, and business directory features.
• Apple Maps: A growing contender, particularly for iOS users. It has improved significantly over time and offers good integration with the Apple ecosystem.
• OpenStreetMap (OSM): A community-driven, open-source mapping project that offers detailed maps, often used in niche applications. It is completely free but may not have the same level of business data.
• HERE Maps: A mapping platform used by automakers and other companies. It has good map data and navigation features, but its consumer presence is smaller than Google Maps.
• TomTom: Another well-established mapping company focusing on navigation systems.
• Local/Regional Mapping Apps: In many countries, smaller local players offer mapping and business directory services.

Pricing

For end-users, 2GIS is free to use. You can download the app and access all the core features without any cost.

For businesses, the advertising model determines pricing:

• Pricing is typically not fixed. It s based on several factors, including:
  • The competitiveness of the business category
  • The geographic location
  • The advertising package or features chosen
  • The ad budget the business is willing to spend
• Businesses can create a basic listing for free, but it will be less visible in search results.
• Paid options provide greater visibility and access to promotional tools.
• It s best for businesses to contact 2GIS directly for specific pricing information and advertising packages relevant to their needs.

Customer Care Details

• General Inquiries & Support:
  • 2GIS typically has a help center or FAQ section on its website or within the app.
  • Contact forms and email addresses for general inquiries or technical support are usually provided.
• Business Support:
  • 2GIS usually has dedicated contact information for businesses looking to advertise or manage their listings.
  • They may provide phone numbers, email addresses, and dedicated account managers for premium ad customers.
• Reporting Map Issues:
  • Users can typically report inaccuracies or errors within the map or business data through the app or website.
  • 2GIS has processes in place to review and correct map data.

How to Find 2GIS Customer Care Details:

1. Check the 2GIS website: Go to the official 2GIS website and look for Contact Us, Support, or Help sections.
2. Within the app: The 2GIS mobile app usually contains contact information and support options within its settings menu or help section.
3. Search online: Conduct a targeted search using keywords like 2GIS support, 2GIS contact, or 2GIS business help to find specific contact information.

In Summary:

2GIS is a powerful tool for mapping and business directory needs, particularly within its core regions. Its strength lies in its offline functionality, detailed business data, and strong presence in Russia and the CIS. While it faces competition from Google Maps and others, it carves out its niche by offering localized and targeted services. It operates under a freemium model where the app is free for end-users but businesses pay for advertising opportunities. If you re operating or traveling within 2GIS s primary markets, it is a very useful service.